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Digital Pharma East 2023 - Live

1:30pm EDT

Registration Grand Hall

2:00pm EDT

Workshop A: Igniting Innovation: Harnessing the Power of AI for Brand Identity Design 204CJennifer Batey • Bryan Roman • Jamie Cobb • Dave Dixon • Jenna Wise • Keith Hepler

3:30pm EDT

Energizer Break 204C Foyer

3:45pm EDT

Workshop B: Is Your Omnichannel Check Engine Light On? How to Run Diagnostics and Drive Your Campaigns Home 204CStephen Hoelper • Stacy Hartung • Frank Moricca

6:00pm EDT

Strike a Conversation Liberty Lanes at Philadelphia Marriott Downtown

7:30am EDT

Networking Breakfast Ballroom B Exhibit Floor Registration Grand Hall

8:30am EDT

Welcome Remarks Grand Ballroom AStephanie Butler

8:35am EDT

Chairperson's Opening Remarks Grand Ballroom ARobert Allen

8:45am EDT

Keynote Address: Change Leadership: Be A Troublemaker Grand Ballroom ADustin Garis

9:15am EDT

Personalization Science: Improving the Customer Experience at Every Touchpoint Grand Ballroom AJerrad Rickard

9:45am EDT

Panel: Pharma’s Digital Future: How Technology and Innovation are Poised to Disrupt the Industry Grand Ballroom ARachel Levy • Giuseppe Firenze • Charles Castano • Ryan Billings

10:30am EDT

ShareCare Snack Break Ballroom B Exhibit Floor

10:35am EDT

Spotlight Stage: Humanizing the Patient Journey: How to Align Patient and Provider Data for a More Impactful Media Strategy by Catherine Pitman, Sr. Product Manager, US, MiQ Spotlight Stage - Ballroom B Exhibit Floor

11:00am EDT

Productive Partnerships: Drive Innovation and Improve Patient Outcomes through Collaboration Grand Ballroom AAndrea Palmer • Jason Hawbecker • Divya Iyer

11:30am EDT

One Brand’s Journey Towards Delivering Smarter Marketing Grand Ballroom AMalcolm Halle • Glenniss Richards

12:00pm EDT

Panel: The New Customer Engagement Model: Redefining Pharma’s Relationship with Key Stakeholders to Increase Engagement and Build a Better Customer Experience Grand Ballroom APaul Murasko • Michael Reynolds • Teona Johnson • Kate Rowbotham

12:45pm EDT

Strolling Lunch Ballroom B Exhibit Floor

12:50pm EDT

Spotlight Stage: Omni Know-How: Bigfoot, Mermaids & Omnichannel - Myth vs. Reality by George Griffith, Executive Vice President, Omnichannel Strategy, Relevate Health Spotlight Stage - Ballroom B Exhibit Floor

1:10pm EDT

Spotlight Stage: 15 Points on the Road to Omnichannel Maturity by Will Reese, Chief Innovation Officer, Evoke Spotlight Stage - Ballroom B Exhibit Floor

1:45pm EDT

Panel: Unlock the Power of Collaboration Between Sales and Marketing to Drive Brand Messaging, Enhance Relationships with HCPs and Deliver a Unified Voice Grand Ballroom AEric McCulley • Michael Rowbotham • Rui Yang, PhD, MBA • Michael Sivak • Leslie C. Amendola

2:30pm EDT

Connected Intelligence: Emerging Technologies at the Forefront of Healthcare Marketing and Patient-Centric Care Grand Ballroom AChris Paquette

3:00pm EDT

Reaching Every Possible Patient in the Moments That Matter Grand Ballroom ALinda Ruschau • Yesenia Bautista • Loriana Hernández-Aldama • Jonny Imerman

3:30pm EDT

Networking Break Ballroom B Exhibit Floor

3:35pm EDT

Future-Proofing Healthcare Audiences by Hannah Lucas, Director of Product Management, Advertising, PurpleLab and Taejin In, Senior Vice President of Product Development, Dstillery Spotlight Stage - Ballroom B Exhibit Floor

4:00pm EDT

Panel: Inspiration from Outside Pharma: How Other Industries are Reconceptualizing Marketing in a Digital Age and What Pharma can Learn from these Initiatives Grand Ballroom AChristopher Nugent • Christine Coutolenc • Amanda Svensson Marvel • Jordan Liebman

4:45pm EDT

Harnessing the Power of Machine Learning to Drive Pharma Advertising Outcomes in an Increasingly ID-Deprecated World Grand Ballroom AEmily Keith • Jeanne Hartmann • Hyun Lee-Miller • Sean Perkins

5:15pm EDT

Fireside Chat: What Commercial Excellence Means at Azurity Pharmaceuticals Grand Ballroom AStephanie Butler • Paul Murasko • Terry Terifay

5:45pm EDT

Chairperson's Closing Remarks Grand Ballroom ARobert Allen

6:00pm EDT

Cinehealth International Health & Wellness Film and Video Festival Ballroom B Exhibit Floor Networking Reception Ballroom B Exhibit Floor

8:00pm EDT

Gatsby Underground Harp & Crown

7:30am EDT

Networking Breakfast Ballroom B Exhibit Floor Registration Grand Hall

8:30am EDT

Welcome Remarks Grand Ballroom AAyla Ellison

8:35am EDT

Chairperson’s Opening Remarks Grand Ballroom ARobert Allen

8:45am EDT

Nationally Minded, Locally Activated: Shaping a Commercial Strategy Around Customer-Centricity Grand Ballroom AJoe Horvat

9:15am EDT

Data, Data, Everywhere: The Rime of the Pharma Marketer Grand Ballroom AHarshit Jain MD

9:45am EDT

Beyond the Buzzwords: How Real-World AI is Supercharging Healthcare Marketing Grand Ballroom ABen Greenberg

10:15am EDT

Panel: The Big Picture: How Market Trends and the Changing Healthcare Ecosystem Will Impact the Future of Commercialization in Pharma Grand Ballroom ARobert Allen • Court Horncastle • Mohamed Issa • Keli Walbert • Lionel Fajolle

11:00am EDT

Networking Break Ballroom B Exhibit Floor

11:05am EDT

Spotlight Stage: Humanizing the Patient Journey: How to Align Patient and Provider Data for a More Impactful Media Strategy by Catherine Pitman, Sr. Product Manager, US, MiQ Spotlight Stage - Ballroom B Exhibit Floor

11:30am EDT

HCP Track Chair Opening Remarks 204CSarah Caldwell Media Track Chair Opening Remarks 204AJeff Antanaitis Omnichannel Track Chair Opening Remarks Grand Ballroom AKate Miller Patient Track Chair Opening Remarks 201CKelsey Kimball

11:45am EDT

Fireside Chat: Empowering Healthcare Through Diversity: Unleashing the Potential of Black Doctors and Building Strong HCP Communities 204CDerrick M. Lane • Sharon Allison-Ottey, MD Media Opening Session 204AMatt Balogh Omnichannel Opening Session Grand Ballroom AWilliam Veltre Patients from the Start: Transforming Pharma’s Impact 201CSharron Rouse • Shoshana Lipson

12:15pm EDT

Starting with the HCP: Digital Innovations for Maximizing Patient Trial, Adoption, and Persistence in the Modern Practice 204CHal Walsh • Angela Dyer Applying the Precision of Digital Marketing to the Reach of Addressable TV Advertising 204AStephanie Butler • Brendan VanDeventer • Kate Gattuso Duffy • Shannon Reavy • Mallory Wils PLD Is Not Enough: How Patient-First Approaches Transform Next-Best-Action Strategies Grand Ballroom AMike Rousselle The Age of Audience Activation: How Data is Re-Framing Scale 201CLisa Bookwalter • Glenn Forde • Ray Rosti • Denise Esakoff

12:45pm EDT

Feast on Facts (Strolling Lunch) Ballroom B Exhibit Floor

12:50pm EDT

Spotlight Stage: Modernizing the Approach to Healthcare with Creators and Social by Kaleb Doss, District VP, Client Development, Aki Technologies Spotlight Stage - Ballroom B Exhibit Floor

1:45pm EDT

Panel Discussion: Coordinating HCP Communications – How Integrating the Patient Perspective Maximizes Efficiency and Improves Outcomes 204CMatt Balogh • David Murawski • Joyce Ercolino Archinow • Akeel Williams • Andrew Burkus Panel Discussion: Utilize Programmatic Marketing to Optimize Digital Advertising Across New Media Channels 204AStephanie Douglas • Lori Holland-Hancock • Gaetan Akinrolabu • Nataliya Andreychuk • Karin Hayes Panel Discussion: Effectively Implementing a Next-Best-Action Strategy to Enable Omnichannel Orchestration Grand Ballroom AElaine Gamble • Becky Hallam • Jim DeLash • Jose Ferreira • Kallie Carter Panel Discussion: Engaging Patients at the Point of Care to Optimize Patient Support and Improve Health Outcomes 201CPatricia Crowell • Jordan Armstrong • William Grambley • Kaitlin Russomano

2:30pm EDT

Transforming Point of Care Media through Comprehensive Claims Analysis: How InStep Health Partnered with PurpleLab to Build Best-in-Class Provider Targeting 204CNathan Lucht • Dan Wilmer • Ted Sweetser The 5 Big Disruptors in Health for 2024 204AKhalil Sayed • Jeff Fischer • Jackie Bodner • Ethan Fixell • Andrea Palmer Rethinking Omnichannel, Or: Is Half A Loaf Better Than None? Grand Ballroom ADave Paragamian • Fleur Lee • Obaid Siddiqui • Laurence Richards Bots, Birds and Breaches: Reaching High-Quality Audiences Amid Digital Disruption 201CAmy Patel • Lisa Frankina • Jack Vance • Natalie Wills • Grace Rodriguez

3:00pm EDT

Networking Break Pennsylvania Convention Center

3:30pm EDT

Case Study: How argenx used Agile HCP Marketing to Successfully Launch its First Commercial Product 204CSamarth Virk Not Your Mother's Billboard - How to Use Out of Home in Your Marketing Strategy 204AStephanie Gutnik Client-Agency-Partner Relationships: A Look into Their Key Agendas, with a Reality TV Twist Grand Ballroom AWilliam Veltre Reaching Patients Where They Are: The Role of Disease Awareness in Developing Branded Campaigns 201CMichael Moye

4:00pm EDT

AI+HI=PI , Artificial Intelligence + HCP Insights = Patient Impact: Leveraging AI to Support HCP Engagement 204CSusan Abedi • Joseph Knouse Recipe for a Cookie-less Future in Pharma Marketing 204ABaron Harper • Steve Rommeney • Francis D’Hondt • Robert Zeiger • Melissa Gordon-Ring Elevating HCP Engagement & Revolutionizing Patient Outcomes via AI-driven Exploration of Patient Journey Dynamics Grand Ballroom AGreg Palko R.Ph., MBA • Travis Hoh Communities Within Communities: Engaging Patients Through Highly Personalized Storytelling 201CPatrice A. Harris, MD, M.A., FAPA • Rebekah Bentley • Ricky Maxwell • Sandy Abdelmalek, PharmD

4:30pm EDT

Panel Discussion: Unveiling the Future of Programmatic: Virtualized Personal Promotion and Its Impact on HCP Engagement 204CKelly Le • Anupam Singh, NA • Johnny Dogun, MBA • Kamya Elawadhi Panel: How Insights Are Leading To Innovations and Omnichannel Solutions for Consumers and HCPS 204AStephanie Butler • Christopher Nugent • Alec Morrison • Dylan Rogers • Siva Tallavajhala, R.Ph., MBA Panel Discussion: Omnichannel Excellence – From Vision to Execution: Align Communications from all Channels and Partners to Create a Holistic Seamless Customer Experience Grand Ballroom AAlison Tapia • Jason Lotkowictz • Jen Loga • Bryan Hancsin • John (JD) Lineen • Paul Hagopian Panel Discussion: Maximize the Efficiency of DTC Marketing to Drive Better Engagement 201CKelly Reilly • Jonathan Zile • Jenny Yu, MD FACS • Eileen Rosen • Jenna Parenton

5:15pm EDT

Networking Reception Ballroom B Exhibit Floor

7:00pm EDT

Fierce Pharma Marketing Awards + Health Union Social Health Awards Philadelphia Marriott Downtown

7:45am EDT

Networking Breakfast Ballroom B Exhibit Floor Registration Grand Hall

8:30am EDT

Opening Remarks Grand Ballroom AStephanie Butler

8:45am EDT

The Isosceles Project: Reframing the Marketing Brief Grand Ballroom AJim DeLash

9:15am EDT

Back to the Future of Digital Healthcare Marketing Grand Ballroom ARandy Mayer • Elisabeth Paredes • Caytie Silvera • William Veltre

9:45am EDT

Panel: Data Optimization: Breaking Down the Silos to Maximize the Value of your Data Grand Ballroom AStacy Trent • John Mangano • Michael Kirzhner • Natalie Mancuso • Darshan Joshi • Deirdre Diener

10:30am EDT

Brewing Conversations (Networking Coffee Break) Ballroom B Exhibit Floor

11:00am EDT

Maximizing Pharma Engagement on Social Media Platforms: A Collaborative Approach with Reviewers Grand Ballroom AMoulakshi Roychowdhury, Pharm.D., J.D. • Jia-Huey Huey, RPh. Pharm.D.,

11:30am EDT

What Content Matters Most? Insights and Preferences for Today’s HCPs Grand Ballroom ANatalie McGroarty

12:00pm EDT

Focus on the Social in ESG: How Pharma’s Commitment to Health Equity can Drive Commercial Success Grand Ballroom ATyrone Quarterman, MPH • Donna Finale • Jim Greffet • Byron Austin

12:40pm EDT

Closing Remarks Grand Ballroom AStephanie Butler

12:45pm EDT

Strolling Lunch Ballroom B Exhibit Floor