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Tuesday, September 12 • 1:45pm - 2:30pm
Panel: Unlock the Power of Collaboration Between Sales and Marketing to Drive Brand Messaging, Enhance Relationships with HCPs and Deliver a Unified Voice

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  • Integrate the sales rep into the overall omnichannel strategy to deliver consistent messaging
  • Explore strategies for encouraging collaboration across sales and other channels
  • Use data, content and digital tools to provide support to the sales rep to enhance their approach and reach

avatar for Eric McCulley

Eric McCulley

Head of Portfolio Innovation; US Immunology, UCB
Eric leads Digital Innovation and Business Transformation for UCB’s Immunology Patient Value Unit, bringing 25 years of healthcare leadership experience into his role. Eric’s healthcare career began bedside as a registered nurse in cardiac rehab, trauma and the ICU. Leaving clinical... Read More →

avatar for Michael Rowbotham

Michael Rowbotham

Digital Transformation Lead for I&I Franchise, Pfizer
Michael Rowbotham is the 'Omnichannel Transformation' Lead on the Pfizer Inflammation and Immunology Franchise team. Michael works across the HCP, Consumer and Payer customer groups, to optimize Omnichannel approaches to the business. This includes bringing new Initiatives (platforms... Read More →
avatar for Rui Yang, PhD, MBA

Rui Yang, PhD, MBA

Marketing Strategy Lead – Breast Cancer Innovative Medicines US, Novartis
Rui Yang is an award-winning & experienced marketing leader with proven records of building, growing, and launching brands in multiple industries including oncology, pharma, and consumer healthcare. Rui is also an adjunct marketing professor at Stern School of Business, New York University... Read More →
avatar for Michael Sivak

Michael Sivak

Sr. Director, Customer Experience & Enterprise Digital Capabilities, AstraZeneca
Michael leads the Global Customer Experience and Enterprise Digital Capabilities group at AstraZeneca. Over the last several years Michael has overseen AstraZeneca’s Digital Transformation from Multichannel customer engagement to a true Omnichannel approach to Customer Experience... Read More →
avatar for Leslie C. Amendola

Leslie C. Amendola

VP, US Marketing & Sales, Genmab
Leslie Amendola is Vice President, US Marketing & Sales at Genmab. In this role, Leslie leads Genmab’s sales and marketing organization and has overseen its strategic expansion to support the company’s growing oncology portfolio.Responsible for driving the company’s innovative... Read More →

Tuesday September 12, 2023 1:45pm - 2:30pm EDT
Grand Ballroom A