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Wednesday, September 13 • 2:30pm - 3:00pm
Transforming Point of Care Media through Comprehensive Claims Analysis: How InStep Health Partnered with PurpleLab to Build Best-in-Class Provider Targeting

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InStep Health and PurpleLab™ joined forces two years ago with a grand goal in mind: to develop an innovative Network Scoring Engine that would change the targeting capabilities for healthcare media at the Point of Care. Today, this partnership has resulted in a cutting-edge platform that boasts lightning-fast workflow automation processing vast amounts of data in almost real-time. This breakthrough enables InStep Health to deliver every branded campaign (and proposal, for that matter) with unparalleled precision to medical offices and pharmacies nationwide – through a combination of breadth and depth for Point of Care messaging unavailable anywhere else.

avatar for Nathan Lucht

Nathan Lucht

President and Chief Executive Officer, InStep Health
Nate's wealth of experience in the consulting, data and analytics services, and CPG industries provides key insights into the process of leveraging data and analytics into growth opportunities within the healthcare sector. His career includes management and executive leadership positions... Read More →
avatar for Dan Wilmer

Dan Wilmer

EVP + Chief Product Officer, InStep Health
Dan is a digital strategist and innovator with a history of building large-scale consumer health businesses. As Executive Vice President & Chief Product Officer, he leads product development for InStep Health’s digital, pharmacy, and selected HCP offerings and oversees the company’s... Read More →
avatar for Ted Sweetser

Ted Sweetser

Director of Sales Success, PurpleLab
Ted Sweetser is the Director of Sales Success at PurpleLab. Working with brand, agency, and tech partners, he is responsible for connecting client needs to PurpleLab's solutions. For the last ten years, Ted has worked in agency, adtech, and AI organizations, designing products and... Read More →

Wednesday September 13, 2023 2:30pm - 3:00pm EDT