Loading…
This event has ended. Visit the official site or create your own event on Sched.
Back To Schedule
Monday, September 11 • 2:00pm - 3:30pm
Workshop A: Igniting Innovation: Harnessing the Power of AI for Brand Identity Design

Log in to save this to your schedule, view media, leave feedback and see who's attending!

Tweet Share
Not since the advent of the internet has a technological advancement left the world with as much wonderment as uncertainty and curiosity as Artificial Intelligence (AI). With its rapidly evolving broad spectrum of capabilities, we all share the same question, regardless of role or industry: How can we harness the power of AI to work to our advantage and ultimately create better outcomes?

Through the lens of brand identity and strategy, this collaborative, AI-infused workshop will demystify the power of AI by taking conceptual thinking and putting it into practical application. Attendees of this workshop will have the unique opportunity to craft a brand identity through hands-on creative breakout sessions that will use AI as a part of the creative development process. Audience members will leave the workshop feeling empowered to embrace AI as an integral tool that enhances strategic and creative output, along with an understanding for its application in creating strong brands.

Sponsored by: Addison Whitney
Speakers
avatar for Jennifer Batey

Jennifer Batey

SVP, Integrated Strategy, GSW, a Syneos Health company
Jen Batey builds brands through powerful, positive associations and meaningful customer experiences. A passionate learner and teacher, she uses her more than 20 years of marketing and advertising experience and outside inspiration to help identify convergence points where business... Read More →
avatar for Bryan Roman

Bryan Roman

EVP, Creative Technology, GSW, a Syneos Health company
As an experienced leader in technology, Bryan provides direction and insight to multi-disciplined teams of developers, artists, CRM specialists, UX strategists and producers. He is well versed in the realms of client relationship, new business development, vendor management, talent... Read More →
avatar for Jamie Cobb

Jamie Cobb

SVP, Creative Director, Addison Whitney, a Syneos Health company
Currently, Jamie leads the integration of visual, verbal and strategic efforts for Addison Whitney across healthcare and consumer package goods. Before joining Addison Whitney, he founded and managed a creative brand consultancy, Brandism, with international and regional brands located... Read More →
avatar for Dave Dixon

Dave Dixon

Associate Creative Director, Addison Whitney, a Syneos Health company
With a B.A. in graphic design and over 18 years of experience, Dave knows creating a brand isn’t simply a logo or website or a business card. Rather, it takes a multitude of elements coming together to ignite a new relationship with people.His practical and technical experience... Read More →
avatar for Jenna Wise

Jenna Wise

Associate Creative Director, Verbal Design, Addison Whitney, a Syneos Health company
Jenna has a serious obsession with branding. Her passion coupled with curiosity results in written creative that is second-to-none. Bringing more than 14 years of experience in brand communications to the table, her skills have been shaped by multiple industries and continued learning... Read More →
avatar for Keith Hepler

Keith Hepler

Verbal Designer, Addison Whitney, a Syneos Health company
Generating impactful, innovative, on-strategy language, Keith is an integral part of the Addison Whitney team. As a former pharmacy technician and communication strategist, you could say Keith has been a verbal designer for some time. Prompt engineering feeds his appetite for curiosity... Read More →


Monday September 11, 2023 2:00pm - 3:30pm EDT
204C
  Digital Pharma Power-Up Day