Digital Pharma East 2023

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204C	204C Foyer	Grand Hall	Liberty Lanes at Philadelphia Marriott Downtown

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Workshop A: Igniting Innovation: Harnessing the Power of AI for Brand Identity Design 2:00pm - 3:30pm

Workshop B: Is Your Omnichannel Check Engine Light On? How to Run Diagnostics and Drive Your Cam... 3:45pm - 5:15pm

Energizer Break

Registration 1:30pm - 2:00pm

Strike a Conversation 6:00pm - 8:00pm

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Ballroom B Exhibit Floor	Grand Ballroom A	Grand Hall	Harp & Crown	Spotlight Stage - Ballroom B Exhibit Floor

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Networking Breakfast 7:30am - 8:30am

ShareCare Snack Break 10:30am - 11:00am

Strolling Lunch 12:45pm - 1:45pm

Networking Break 3:30pm - 4:00pm

Networking Reception 6:00pm - 7:00pm

Cinehealth International Health... 6:00pm - 6:30pm

Welcome Remarks

Chairperson's Open...

Keynote Address: Change Leadersh... 8:45am - 9:15am

Personalization Science: Improvi... 9:15am - 9:45am

Panel: Pharma’s Digital Future: How Technology a... 9:45am - 10:30am

Productive Partnerships: Drive I... 11:00am - 11:30am

One Brand’s Journey Towards Deli... 11:30am - 12:00pm

Panel: The New Customer Engagement Model: Redefi... 12:00pm - 12:45pm

Panel: Unlock the Power of Collaboration Between... 1:45pm - 2:30pm

Connected Intelligence: Emerging... 2:30pm - 3:00pm

Reaching Every Possible Patient... 3:00pm - 3:30pm

Panel: Inspiration from Outside Pharma: How Othe... 4:00pm - 4:45pm

Harnessing the Power of Machine... 4:45pm - 5:15pm

Fireside Chat: What Commercial E... 5:15pm - 5:45pm

Chairperson's Clos...

Registration 7:30am - 6:00pm

Gatsby Underground 8:00pm - 11:00pm

Spotlight Stage: H...

Spotlight Stage: O...

Spotlight Stage: 1...

Future-Proofing He...

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201C	204A	204C	Ballroom B Exhibit Floor	Grand Ballroom A	Grand Hall	Pennsylvania Convention Center	Philadelphia Marriott Downtown	Spotlight Stage - Ballroom B Exhibit Floor

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Patient Track Chai...

Patients from the Start: Transfo... 11:45am - 12:15pm

The Age of Audience Activation:... 12:15pm - 12:45pm

Panel Discussion: Engaging Patients at the Point... 1:45pm - 2:30pm

Bots, Birds and Breaches: Reachi... 2:30pm - 3:00pm

Reaching Patients Where They Are... 3:30pm - 4:00pm

Communities Within Communities:... 4:00pm - 4:30pm

Panel Discussion: Maximize the Efficiency of DTC... 4:30pm - 5:15pm

Media Track Chair...

Media Opening Session 11:45am - 12:15pm

Applying the Precision of Digita... 12:15pm - 12:45pm

Panel Discussion: Utilize Programmatic Marketing... 1:45pm - 2:30pm

The 5 Big Disruptors in Health f... 2:30pm - 3:00pm

Not Your Mother's Billboard - Ho... 3:30pm - 4:00pm

Recipe for a Cookie-less Future... 4:00pm - 4:30pm

Panel: How Insights Are Leading To Innovations a... 4:30pm - 5:15pm

HCP Track Chair Op...

Fireside Chat: Empowering Health... 11:45am - 12:15pm

Starting with the HCP: Digital I... 12:15pm - 12:45pm

Panel Discussion: Coordinating HCP Communication... 1:45pm - 2:30pm

Transforming Point of Care Media... 2:30pm - 3:00pm

Case Study: How argenx used Agil... 3:30pm - 4:00pm

AI+HI=PI , Artificial Intelligen... 4:00pm - 4:30pm

Panel Discussion: Unveiling the Future of Progra... 4:30pm - 5:15pm

Networking Breakfast 7:30am - 8:30am

Networking Break 11:00am - 11:30am

Feast on Facts (Strolling Lunch) 12:45pm - 1:45pm

Networking Reception 5:15pm - 6:15pm

Welcome Remarks

Chairperson’s Open...

Nationally Minded, Locally Activ... 8:45am - 9:15am

Data, Data, Everywhere: The Rime... 9:15am - 9:45am

Beyond the Buzzwords: How Real-W... 9:45am - 10:15am

Panel: The Big Picture: How Market Trends and th... 10:15am - 11:00am

Omnichannel Track...

Omnichannel Opening Session 11:45am - 12:15pm

PLD Is Not Enough: How Patient-F... 12:15pm - 12:45pm

Panel Discussion: Effectively Implementing a Nex... 1:45pm - 2:30pm

Rethinking Omnichannel, Or: Is H... 2:30pm - 3:00pm

Client-Agency-Partner Relationsh... 3:30pm - 4:00pm

Elevating HCP Engagement & Revol... 4:00pm - 4:30pm

Panel Discussion: Omnichannel Excellence – From... 4:30pm - 5:15pm

Registration 7:30am - 5:15pm

Networking Break 3:00pm - 3:30pm

Fierce Pharma Marketing Awards + Health Union Social Health Awards 7:00pm - 10:00pm

Spotlight Stage: H...

Spotlight Stage: M...

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Ballroom B Exhibit Floor	Grand Ballroom A	Grand Hall

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Networking Breakfast 7:45am - 8:30am

Brewing Conversations (Networkin... 10:30am - 11:00am

Strolling Lunch 12:45pm - 1:45pm

Opening Remarks

The Isosceles Project: Reframing... 8:45am - 9:15am

Back to the Future of Digital He... 9:15am - 9:45am

Panel: Data Optimization: Breaking Down the Silo... 9:45am - 10:30am

Maximizing Pharma Engagement on... 11:00am - 11:30am

What Content Matters Most? Insig... 11:30am - 12:00pm

Focus on the Social in ESG: How Pharma’s C... 12:00pm - 12:40pm

Closing Remarks

Registration 7:45am - 11:00am

Digital Pharma East 2023 - Live