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Monday, September 11
 

1:30pm EDT

Registration
Sponsored by: Health Union


Monday September 11, 2023 1:30pm - 2:00pm EDT
Grand Hall

2:00pm EDT

Workshop A: Igniting Innovation: Harnessing the Power of AI for Brand Identity Design
Not since the advent of the internet has a technological advancement left the world with as much wonderment as uncertainty and curiosity as Artificial Intelligence (AI). With its rapidly evolving broad spectrum of capabilities, we all share the same question, regardless of role or industry: How can we harness the power of AI to work to our advantage and ultimately create better outcomes?

Through the lens of brand identity and strategy, this collaborative, AI-infused workshop will demystify the power of AI by taking conceptual thinking and putting it into practical application. Attendees of this workshop will have the unique opportunity to craft a brand identity through hands-on creative breakout sessions that will use AI as a part of the creative development process. Audience members will leave the workshop feeling empowered to embrace AI as an integral tool that enhances strategic and creative output, along with an understanding for its application in creating strong brands.

Sponsored by: Addison Whitney

Speakers
avatar for Jennifer Batey

Jennifer Batey

SVP, Integrated Strategy, GSW, a Syneos Health company
Jen Batey builds brands through powerful, positive associations and meaningful customer experiences. A passionate learner and teacher, she uses her more than 20 years of marketing and advertising experience and outside inspiration to help identify convergence points where business... Read More →
avatar for Bryan Roman

Bryan Roman

EVP, Creative Technology, GSW, a Syneos Health company
As an experienced leader in technology, Bryan provides direction and insight to multi-disciplined teams of developers, artists, CRM specialists, UX strategists and producers. He is well versed in the realms of client relationship, new business development, vendor management, talent... Read More →
avatar for Jamie Cobb

Jamie Cobb

SVP, Creative Director, Addison Whitney, a Syneos Health company
Currently, Jamie leads the integration of visual, verbal and strategic efforts for Addison Whitney across healthcare and consumer package goods. Before joining Addison Whitney, he founded and managed a creative brand consultancy, Brandism, with international and regional brands located... Read More →
avatar for Dave Dixon

Dave Dixon

Associate Creative Director, Addison Whitney, a Syneos Health company
With a B.A. in graphic design and over 18 years of experience, Dave knows creating a brand isn’t simply a logo or website or a business card. Rather, it takes a multitude of elements coming together to ignite a new relationship with people.His practical and technical experience... Read More →
avatar for Jenna Wise

Jenna Wise

Associate Creative Director, Verbal Design, Addison Whitney, a Syneos Health company
Jenna has a serious obsession with branding. Her passion coupled with curiosity results in written creative that is second-to-none. Bringing more than 14 years of experience in brand communications to the table, her skills have been shaped by multiple industries and continued learning... Read More →
avatar for Keith Hepler

Keith Hepler

Verbal Designer, Addison Whitney, a Syneos Health company
Generating impactful, innovative, on-strategy language, Keith is an integral part of the Addison Whitney team. As a former pharmacy technician and communication strategist, you could say Keith has been a verbal designer for some time. Prompt engineering feeds his appetite for curiosity... Read More →



Monday September 11, 2023 2:00pm - 3:30pm EDT
204C

3:30pm EDT

Energizer Break
Monday September 11, 2023 3:30pm - 3:45pm EDT
204C Foyer

3:45pm EDT

Workshop B: Is Your Omnichannel Check Engine Light On? How to Run Diagnostics and Drive Your Campaigns Home
Over the past few years, commercial marketing has been rapidly increasing the adoption of tech- and data-enabled solutions and strategies to accelerate more effective customer experiences and outcomes and realize the promise of omnichannel engagement. But is it all working together and for everyone and truly creating better customer engagement? If you are feeling stuck on your omnichannel journey or just don’t know where to start, join us for an interactive workshop where you will
  • Understand how to build or continually reinforce the foundation of an omnichannel strategy, whether you are just starting your OCX journey or are setting the pace across your organization
  • Work together with your peers across the industry to build a foundational omnichannel blueprint based on real-world best practices and the specific challenges you need to overcome
  • Complete a practical playbook designed to help you prioritize actionable and measurable steps with your own omnichannel team

Sponsored by: Syneos Health


Speakers
avatar for Stephen Hoelper

Stephen Hoelper

SVP, Product & Commercial Growth, Syneos Health
Stephen Hoelper is an accomplished and forward-thinking healthcare executive with a strong dedication to advancing the healthcare sector through the creation of intuitive products and solutions leveraging healthcare data. With over two decades of hands-on experience in development... Read More →
avatar for Stacy Hartung

Stacy Hartung

VP, Marketing, Technology and Data Solutions, Syneos Health
Stacy has 20+ years of experience helping pharmaceutical, surgical, biotech, health technology, and medical device leaders connect more meaningfully and engage more effectively with their customers. She currently brings her depth of healthcare experience and breadth of commercial... Read More →
avatar for Frank Moricca

Frank Moricca

SVP, Client Experience, Syneos Health
Frank Moricca leads the Client Relationship and Project Management teams in the Technology and Data Solutions group at Syneos Health, with a specific focus on digital engagement of HCPs in both clinical trial recruitment and commercial promotions. Frank has 35+ years of advertising... Read More →



Monday September 11, 2023 3:45pm - 5:15pm EDT
204C

6:00pm EDT

Strike a Conversation
Network with your life science marketing peers over bowling and drinks and start Digital Pharma East off by making new connections across the industry.

This fun, exclusive event, hosted by OptimizeRx, requires a Digital Pharma East registration and has limited capacity. If you’d like to sign up for the Strike a Conversation kick-off event guest list, please register for Digital Pharma East and sign up for the guest list here. You will receive a confirmation email a week before the event letting you know that you have confirmed to attend the Strike a Conversation Kick-off Event. Please save your confirmation email as it will be used to check into the party.

Hosted By: OptimizeRx


Monday September 11, 2023 6:00pm - 8:00pm EDT
Liberty Lanes at Philadelphia Marriott Downtown
 
Tuesday, September 12
 

7:30am EDT

Networking Breakfast
Tuesday September 12, 2023 7:30am - 8:30am EDT
Ballroom B Exhibit Floor

7:30am EDT

Registration
Sponsored by: Health Union


Tuesday September 12, 2023 7:30am - 6:00pm EDT
Grand Hall

8:30am EDT

Welcome Remarks
Speakers
avatar for Stephanie Butler

Stephanie Butler

Senior Conference Director, Fierce Life Sciences
Stephanie Butler is a Senior Conference Production Director with Fierce Life Sciences.  Previously, Ms. Butler was a Division Manager at the American Conference Institute where she was responsible for the for the creation and development of legal and business conferences in the Pharmaceutical/Life... Read More →


Tuesday September 12, 2023 8:30am - 8:35am EDT
Grand Ballroom A

8:35am EDT

Chairperson's Opening Remarks
Speakers
avatar for Robert Allen

Robert Allen

Lead, Channel Planning & Engagement, U.S. Oncology, Bristol-Myers Squibb
Robert (Bob) Allen is a marketing professional with a record of accomplishment for strategic planning and developing innovative digital marketing initiatives for brands in pharmaceuticals, CPG, finance, durable goods, and the communications/entertainment industries. He currently leads... Read More →


Tuesday September 12, 2023 8:35am - 8:45am EDT
Grand Ballroom A

8:45am EDT

Keynote Address: Change Leadership: Be A Troublemaker
Speakers
avatar for Dustin Garis

Dustin Garis

Brand Innovator, Customer Experience Pioneer, Formerly Chief Troublemaker at Procter & Gamble, Coca-Cola and AMEX
Garis was a leader of global innovation & marketing for P&G FutureWorks—an innovation epicenter responsible for accelerating discontinuous growth by incubating, launching, and scaling a billion-dollar pipeline of breakthrough ventures worldwide. This includes P&G’s momentous shift... Read More →


Tuesday September 12, 2023 8:45am - 9:15am EDT
Grand Ballroom A

9:15am EDT

Personalization Science: Improving the Customer Experience at Every Touchpoint
As healthcare and life sciences companies adopt new go-to-market models, a data-driven omnichannel strategy is critical to ensure every customer touchpoint is personalized and driving towards better health outcomes.
In this session, hear from a leading expert from IQVIA’s Digital Enablement Center of Excellence on:
  • What’s next in Personalization Science
  • Strategies to achieve a smart, data-driven omnichannel solution
  • The benefits of synchronized customer engagement in an open ecosystem

Speakers
avatar for Jerrad Rickard

Jerrad Rickard

General Manager, Email and OneKey, IQVIA
Jerrad Rickard is the Product Lead for Email for IQVIA’s Digital Enablement Center of Excellence. His knowledge of “all things email” encompasses a deep understanding of all aspects of email including deployment and delivery, automation, design, and post-send analysis. With... Read More →


Tuesday September 12, 2023 9:15am - 9:45am EDT
Grand Ballroom A

9:45am EDT

Panel: Pharma’s Digital Future: How Technology and Innovation are Poised to Disrupt the Industry
  • Examine how AI and machine learning can increase engagement and improve the customer experience for both HCPs and patients
  • Discuss the role of digital experimentation and accepting failure in innovation to move the needle forward and create a truly unique digital experience
  • Define key metrics to validate and measure the value of digital tools
  • Evaluate how technology can drive content engagement and digital transformation

Moderators
avatar for Rachel Levy

Rachel Levy

Former Director of Digital Marketing, Alkermes
Most recently Rachel was the Director of Digital Marketing at Alkermes, responsible for HCP and patient NPP marketing on 2 CNS brands, including launching a new brand. She oversaw the digital strategy for the brands, including media, email, social media and SEM. Rachel was also a... Read More →

Speakers
avatar for Giuseppe Firenze

Giuseppe Firenze

Sr. Vice President and Information Officer, Business Units, Eli Lilly and Company
As Business Units Information Officer Giuseppe is responsible for leading the Business Unit IDS organization, which provides IT support & enablement across Sales & Marketing, Medical Affairs and other related functions for the Diabetes, Oncology, Immunology, and Lilly International... Read More →
avatar for Charles Castano

Charles Castano

Vice President, US Information Technology, Genentech (Site Head and US LT) & Roche Diagnostics
avatar for Ryan Billings

Ryan Billings

Executive Director, Head of Commercial Innovation, Organon
Named one of the “100 most inspiring people in healthcare” by PharmaVoice," Ryan has spent 17+ years of transformative experience in life sciences. With a blend of innovation, data-driven strategies, and industry evolution, he's led numerous ‘industry-first’ ventures throughout... Read More →


Tuesday September 12, 2023 9:45am - 10:30am EDT
Grand Ballroom A

10:30am EDT

ShareCare Snack Break
Sponsored by: ShareCare


Tuesday September 12, 2023 10:30am - 11:00am EDT
Ballroom B Exhibit Floor

10:35am EDT

Spotlight Stage: Humanizing the Patient Journey: How to Align Patient and Provider Data for a More Impactful Media Strategy by Catherine Pitman, Sr. Product Manager, US, MiQ
  • Discover how leveraging patient and provider from across the omnichannel journey can humanize your marketing and create a greater impact with patients
  • See how understanding a patient’s unique health journey creates opportunities for personalization and sequential messaging
  • Learn why its critical to align patient and provider strategies to deliver better outcomes and achieve your brand’s objectives

Tuesday September 12, 2023 10:35am - 10:50am EDT
Spotlight Stage - Ballroom B Exhibit Floor

11:00am EDT

Productive Partnerships: Drive Innovation and Improve Patient Outcomes through Collaboration
Most agree that clients and their external business partners must combine forces in order to help improve patient outcomes. But what does effective, sustainable cross-company collaboration really require? And how do clients ensure that their partners create an integrated and accountable system to support providers and patients while achieving their brand goals?

Join GoodRx’s Divya Iyer, Biogen’s Jason Hawbecker and PHM’s Andrea Palmer to learn how pharma brands, media agencies, and healthcare platforms can forge winning partnerships to create, run, measure, and optimize innovative programs that benefit brands and ultimately improve patient outcomes. In this session, you’ll learn how to:
  • Develop a multi-year perspective that encompasses mutual growth and shared success
  • Leverage the complementary strengths of your partners
  • Create programs that account for the differences between retail and specialty therapies
  • Overcome awareness, access, and adherence challenges using proven solutions
  • Uncover insights and trends by analyzing aggregate customer behaviors
  • Balance the new with the now, testing innovative approaches on top of a proven foundation.

Speakers
avatar for Andrea Palmer

Andrea Palmer

President, Publicis Health Media
Andrea has been a media industry trailblazer for more than 20 years, pioneering innovative strategies that have since become standard practice in healthcare marketing.She has an unmistakable ability to catalyze change in a complex and highly-regulated industry. Her intimate knowledge... Read More →
avatar for Jason Hawbecker

Jason Hawbecker

Senior Vice President, Head of External Growth & Innovation, Biogen
Jason Hawbecker is Senior Vice President, Head of External Growth & Innovation for Biogen.  He leads a team focused on conceptualizing and generating new, innovative ideas that accelerate the company’s growth trajectory. His team partners with a range of healthcare ecosystem partners... Read More →
avatar for Divya Iyer

Divya Iyer

Vice President, Strategy & Business Development, GoodRx
Divya Iyer leads growth initiatives at GoodRx to partner with biopharmaceutical companies. As a seasoned healthcare executive, she has evolved the Manufacturer Solutions team’s business strategy, and spearheads the strategy and execution of innovative solutions to drive awareness... Read More →


Tuesday September 12, 2023 11:00am - 11:30am EDT
Grand Ballroom A

11:30am EDT

One Brand’s Journey Towards Delivering Smarter Marketing
Learn about Bayer’s approach to customer engagement using PulsePoint to engage the right audience across any / every channel possible, then letting the data do the work to optimize the customer experience and media buy.

Highlights will include:
  • How to design a cross-channel campaign
  • The benefits of using a data feedback loop
  • Which data and measures are most meaningful
  • Real-life examples of in-flight campaign optimization

Speakers
avatar for Malcolm Halle

Malcolm Halle

Vice President Strategic Accounts, PulsePoint
Malcolm is a Vice President of Strategic Accounts at PulsePoint, a global programmatic healthcare technology company using real time data to transform healthcare. Malcolm brings over 10 years of experience innovating in the healthcare marketing space, having worked with many of the... Read More →
avatar for Glenniss Richards

Glenniss Richards

Sr. Director, Digital Media Activation, Bayer


Tuesday September 12, 2023 11:30am - 12:00pm EDT
Grand Ballroom A

12:00pm EDT

Panel: The New Customer Engagement Model: Redefining Pharma’s Relationship with Key Stakeholders to Increase Engagement and Build a Better Customer Experience
  • Expand the definition of who the customer is and understand how evolving consumer behavior and motivations impact their needs, buying processes and preferences
  • Explore the changing expectations of the customer to create a differentiated, dynamic and satisfying overall customer experience
  • Understand what structural changes need to be made in the organization to support the shift to a customer-centric strategy
  • Strike a balance between the use of digital tools and traditional engagement depending on the customers’ needs
  • Discuss innovations that can enhance the experience and engagement

Moderators
avatar for Paul Murasko

Paul Murasko

Head of Digital Innovation & Marketing Operations, Azurity Pharmaceuticals
A passionate and innovative senior commercial leader, Paul has his finger on the pulse of digital transformation, innovation and customer engagement with a proven track record of developing and implementing award-winning sales and marketing campaigns in complex, dynamic environments... Read More →

Speakers
avatar for Michael Reynolds

Michael Reynolds

Senior Director of US BBU Digital Customer Engagement, AstraZeneca
avatar for Teona Johnson

Teona Johnson

VP of Marketing, Calliditas Therapeutics
Teona Johnson is a seasoned Biotech Executive with a proven track record in launching and growing brands within the Biopharmaceutical industry across both the US and global markets.Currently serving as the Head of Marketing at Calliditas Therapeutics since 2021, Teona has played a... Read More →
avatar for Kate Rowbotham

Kate Rowbotham

Senior Vice President, Head - Customer Engagement, Genentech
Kate Rowbotham leads the Customer Engagement Organization at Genentech. In this role, Kate provides vision andstrategic focus to ~1350 employees across multiple national, regional, and local teams that engage with healthcareproviders, patients, payers, distributors, and other Genentech... Read More →


Tuesday September 12, 2023 12:00pm - 12:45pm EDT
Grand Ballroom A

12:45pm EDT

Strolling Lunch
Tuesday September 12, 2023 12:45pm - 1:45pm EDT
Ballroom B Exhibit Floor

12:50pm EDT

1:10pm EDT

1:45pm EDT

Panel: Unlock the Power of Collaboration Between Sales and Marketing to Drive Brand Messaging, Enhance Relationships with HCPs and Deliver a Unified Voice
  • Integrate the sales rep into the overall omnichannel strategy to deliver consistent messaging
  • Explore strategies for encouraging collaboration across sales and other channels
  • Use data, content and digital tools to provide support to the sales rep to enhance their approach and reach

Moderators
avatar for Eric McCulley

Eric McCulley

Head of Portfolio Innovation; US Immunology, UCB
Eric leads Digital Innovation and Business Transformation for UCB’s Immunology Patient Value Unit, bringing 25 years of healthcare leadership experience into his role. Eric’s healthcare career began bedside as a registered nurse in cardiac rehab, trauma and the ICU. Leaving clinical... Read More →

Speakers
avatar for Michael Rowbotham

Michael Rowbotham

Digital Transformation Lead for I&I Franchise, Pfizer
Michael Rowbotham is the 'Omnichannel Transformation' Lead on the Pfizer Inflammation and Immunology Franchise team. Michael works across the HCP, Consumer and Payer customer groups, to optimize Omnichannel approaches to the business. This includes bringing new Initiatives (platforms... Read More →
avatar for Rui Yang, PhD, MBA

Rui Yang, PhD, MBA

Marketing Strategy Lead – Breast Cancer Innovative Medicines US, Novartis
Rui Yang is an award-winning & experienced marketing leader with proven records of building, growing, and launching brands in multiple industries including oncology, pharma, and consumer healthcare. Rui is also an adjunct marketing professor at Stern School of Business, New York University... Read More →
avatar for Michael Sivak

Michael Sivak

Sr. Director, Customer Experience & Enterprise Digital Capabilities, AstraZeneca
Michael leads the Global Customer Experience and Enterprise Digital Capabilities group at AstraZeneca. Over the last several years Michael has overseen AstraZeneca’s Digital Transformation from Multichannel customer engagement to a true Omnichannel approach to Customer Experience... Read More →
avatar for Leslie C. Amendola

Leslie C. Amendola

VP, US Marketing & Sales, Genmab
Leslie Amendola is Vice President, US Marketing & Sales at Genmab. In this role, Leslie leads Genmab’s sales and marketing organization and has overseen its strategic expansion to support the company’s growing oncology portfolio.Responsible for driving the company’s innovative... Read More →


Tuesday September 12, 2023 1:45pm - 2:30pm EDT
Grand Ballroom A

2:30pm EDT

Connected Intelligence: Emerging Technologies at the Forefront of Healthcare Marketing and Patient-Centric Care
In less than a year, generative AI has taken the world by storm, but its impact on the healthcare industry has only just begun. As the delivery of healthcare evolves toward a more patient-centric approach, connected data and systems will unlock the full potential of AI, allowing marketers to reach patients and providers with more relevant ads, leading to better health outcomes.

In this session, DeepIntent Founder and CEO Chris Paquette will discuss:
  • Current and future applications for generative AI in healthcare
  • How marketers can embrace connected intelligence to help fight fragmentation and other challenges they face today
  • New technologies that will revolutionize campaign planning, activation, and performance

Speakers
avatar for Chris Paquette

Chris Paquette

Founder & CEO, DeepIntent
Chris Paquette’s entire career has revolved around the confluence of healthcare, advertising and technology. He is the founder and Chief Executive Officer of DeepIntent, the leading healthcare advertising technology platform built with a core belief that ad tech can measurably improve... Read More →


Tuesday September 12, 2023 2:30pm - 3:00pm EDT
Grand Ballroom A

3:00pm EDT

Reaching Every Possible Patient in the Moments That Matter
As the U.S. population continues to become more diverse, the healthcare needs of many subsets of our population who need treatment continue to go underserved, a sentiment confirmed by PatientPoint’s 2023 Patient Confidence Index. These and other data points continue to drive home pharma’s immense opportunity and responsibility to be there for every possible patient in the moments that matter to create greater awareness and understanding and drive meaningful behavior to create better health. Attend this session for a candid, multifaceted conversation about the latest PatientPoint Patient Confidence Index as well as to hear about new ways brands can drive reach, find underserved patients and demonstrate their commitment to improving health equity all by placing patients—and Point of Care—at the center of their campaign strategies.

Moderators
avatar for Linda Ruschau

Linda Ruschau

Chief Client Officer, PatientPoint
Linda Ruschau is the Chief Client Officer at PatientPoint, the trusted market leader of patient and physician engagement solutions at the point of care. As Chief Client Officer, Linda leads the national client sales and service teams to collaborate with healthcare brand partners... Read More →

Speakers
avatar for Yesenia Bautista

Yesenia Bautista

Vice President, Point of Care Media, Publicis Health Media
Yesenia Bautista leads several DTC/HCP integrated brands at Publicis Health Media, working in conjunction with a talented and dedicated team. She is a 14-year agency veteran with focus on Point of Care, across an array of categories including pharmaceutical, consumer product goods... Read More →
avatar for Loriana Hernández-Aldama

Loriana Hernández-Aldama

Emmy award-winning news anchor, 2x cancer survivor and Founder, Armor Up for Life
Loriana Hernández-Aldama is an Emmy award-winning, news anchor and national medical reporter turned 2x cancer survivor and motivational speaker. After a diagnosis of AML Leukemia Loriana went from telling everyone’s story to “Becoming the Story.”What she discovered during her... Read More →
avatar for Jonny Imerman

Jonny Imerman

Cancer survivor and Co-Founder,, Imerman Angels and CLOZTALK
Jonny Imerman grew up in Metro Detroit and shortly after graduating from the University of Michigan, he was diagnosed with advanced cancer & had 2 years of chemo & surgeries.Jonny co-founded ImermanAngels.org, a Chicago-based nonprofit that provides free one-on-one peer cancer su... Read More →


Tuesday September 12, 2023 3:00pm - 3:30pm EDT
Grand Ballroom A

3:30pm EDT

Networking Break
Tuesday September 12, 2023 3:30pm - 4:00pm EDT
Ballroom B Exhibit Floor

3:35pm EDT

Future-Proofing Healthcare Audiences by Hannah Lucas, Director of Product Management, Advertising, PurpleLab and Taejin In, Senior Vice President of Product Development, Dstillery
Join this lively Q+A-style discussion featuring Hannah Lucas, Director of Product Management, Advertising, PurpleLab and Taejin (TJ) In, Senior Vice President, Product, Dstillery as they chat about future-proofing healthcare audiences. This won’t be yet another presentation solely focused on the impeding cookie cliff and signal loss* and you can expect to come away with insights on:
  • The post-cookie story heading into 2024
  • Innovations in healthcare audience targeting you should be testing this year
  • Practical solutions for common obstacles that come with new forms of targeting
You won’t want to miss it!
*They will be talking a bit about this topic.

Tuesday September 12, 2023 3:35pm - 3:50pm EDT
Spotlight Stage - Ballroom B Exhibit Floor

4:00pm EDT

Panel: Inspiration from Outside Pharma: How Other Industries are Reconceptualizing Marketing in a Digital Age and What Pharma can Learn from these Initiatives
  • Hear examples from other industries of new approaches to integrated content, social media, the customer experience, digital tools and more
  • Dissect the differences and growing similarities between pharma and other sectors while appreciating limitations on pharma marketing based on regulations and privacy
  • Consider what pharma should (and shouldn’t) adopt from other sectors to improve the customer experience

Moderators
avatar for Christopher Nugent

Christopher Nugent

Director, Global Commercial Innovation & Alliance Management, Sumitomo Pharma America, Inc.
Christopher Nugent is a leader in the digital technology space. Over 20 years in the industry - he is a digital transformer of companies.Christopher Nugent is the Director, Global Commercial Innovation & Alliance Management for Sumitomo Pharma America. Previously - he served as the... Read More →

Speakers
avatar for Christine Coutolenc

Christine Coutolenc

Director, Digital Services Compliance, Charles Schwab
As an experienced leader in Financial Services, Christine Coutolenc is the head of Digital Services Compliance at Charles Schwab. In this role, Christine oversees the connections between the business and regulatory obligations to build successful digital platforms, products, and core... Read More →
avatar for Amanda Svensson Marvel

Amanda Svensson Marvel

Sr. Director, Global Commercial Operations Global Digital & Innovation, Gilead Sciences
Amanda transitioned into the biopharma industry in 2023, joining Gilead Sciences as Senior Director of Global Commercial Operations. She is a marketer that has spent her career in technology, driving award-winning creative and operational excellence across omnichannel campaigns at... Read More →
avatar for Jordan Liebman

Jordan Liebman

Vice President, Global Brand Marketing & Demand Generation, BlueJeans by Verizon
Jordan Liebman is an ex-creative agency leader turned brand guy in which he now serves as the Global Head of Brand Marketing and Demand Generation for BlueJeans by Verizon in which he oversees all lead generation and brand awareness/engagement activity for the $250M product portfolio. Before tha... Read More →


Tuesday September 12, 2023 4:00pm - 4:45pm EDT
Grand Ballroom A

4:45pm EDT

Harnessing the Power of Machine Learning to Drive Pharma Advertising Outcomes in an Increasingly ID-Deprecated World
As we embrace an ID-independent future, how do you continue to drive performance and ROI from digital advertising? During this panel discussion you will hear from health advertising leaders about how they are leveraging machine learning and innovative approaches to continue to drive performance while being ID-independent. Attendees will learn best practices for reaching quality audiences and driving campaign-specific business outcomes across devices and channels without the reliance on IDs. The panelists will discuss:
  • How they are preparing now for the inevitable loss of IDs
  • The role of machine learning to identify, reach and engage audiences
  • Effective targeting strategies that are privacy-forward, future-proofed, customizable and accurate
  • The power of omnichannel in delivering relevant and timely content
  • Opportunities for the future

Moderators
avatar for Emily Keith

Emily Keith

VP, AdTheorent Health
Emily Keith is the Vice President of AdTheorent Health, a division of AdTheorent (Nasdaq: ADTH) that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for health marketers. In this role, Emily is charged with building and leading a national sales team specializing in the needs of pharmaceutical and healthcare ma... Read More →

Speakers
avatar for Jeanne Hartmann

Jeanne Hartmann

SVP, Managing Director, Horizon Media
Jeanne has been working at Horizon Media for the past 7 years and has a wealth of experience working in the healthcare / pharma category across Rx & OTC and Healthcare systems which has a provided her the understanding of the broad spectrum of care. Jeanne currently works on the Regeneron... Read More →
avatar for Hyun Lee-Miller

Hyun Lee-Miller

Chief Media Officer, Good Apple
A 20-year industry veteran, Hyun leads Good Apple’s media team and nurtures the growth of new disciplines within the company. Passionate about tying media to real business outcomes, she’s helped healthcare clients develop award-winning, multi-channel media strategies to drive... Read More →
avatar for Sean Perkins

Sean Perkins

VP, Media Strategy & Planning, Klick
A multi-time, award-winning Media and Marketing communications professional with 18+ years of experience, Sean is well-known for delivering several marketing-firsts in his career. Having supported multiple major National tier-1 Brands in several verticals, Sean's recognized successes... Read More →


Tuesday September 12, 2023 4:45pm - 5:15pm EDT
Grand Ballroom A

5:15pm EDT

Fireside Chat: What Commercial Excellence Means at Azurity Pharmaceuticals
Hear industry leaders, Paul Murasko, Head of Digital Innovation & Marketing Operations and Terry Terifay, Chief Commercial Officer discuss how they are infusing a data-driven omnichannel approach in their Go-to-market strategy.

Moderators
avatar for Stephanie Butler

Stephanie Butler

Senior Conference Director, Fierce Life Sciences
Stephanie Butler is a Senior Conference Production Director with Fierce Life Sciences.  Previously, Ms. Butler was a Division Manager at the American Conference Institute where she was responsible for the for the creation and development of legal and business conferences in the Pharmaceutical/Life... Read More →

Speakers
avatar for Paul Murasko

Paul Murasko

Head of Digital Innovation & Marketing Operations, Azurity Pharmaceuticals
A passionate and innovative senior commercial leader, Paul has his finger on the pulse of digital transformation, innovation and customer engagement with a proven track record of developing and implementing award-winning sales and marketing campaigns in complex, dynamic environments... Read More →
avatar for Terry Terifay

Terry Terifay

Chief Commercial Officer, Azurity Pharmaceuticals
Terrence Terifay joined Azurity Pharmaceuticals as Chief Commercial Officer in January 2020. Terry is a member of the executive leadership team and directly manages all global commercialization efforts. Terry has 25 years of diverse experience in corporate strategy and build-out... Read More →


Tuesday September 12, 2023 5:15pm - 5:45pm EDT
Grand Ballroom A

5:45pm EDT

Chairperson's Closing Remarks
Speakers
avatar for Robert Allen

Robert Allen

Lead, Channel Planning & Engagement, U.S. Oncology, Bristol-Myers Squibb
Robert (Bob) Allen is a marketing professional with a record of accomplishment for strategic planning and developing innovative digital marketing initiatives for brands in pharmaceuticals, CPG, finance, durable goods, and the communications/entertainment industries. He currently leads... Read More →


Tuesday September 12, 2023 5:45pm - 6:00pm EDT
Grand Ballroom A

6:00pm EDT

6:00pm EDT

Networking Reception
Tuesday September 12, 2023 6:00pm - 7:00pm EDT
Ballroom B Exhibit Floor

8:00pm EDT

Gatsby Underground
Enter the 1920s Glamour at Digital Pharma East's Exclusive Party!

The event of the year is almost here, and we're delighted to extend a special invitation to you for the Gatsby Underground, hosted by PulsePoint and Medscape. Prepare to be transported to the enchanting era of the 1920s, where the rhythms of jazz, the thrill of excitement, and the allure of elegant cocktails will reign supreme, all in the company of industry leaders and influencers. Immerse yourself in the lavish ambiance of the Gatsby era, surrounded by your peers.

This is your opportunity to unwind and network in an atmosphere infused with luxury, excitement, and a sense of camaraderie that transcends time. Don't miss out on the chance to experience the roaring 20s in all its splendor. We look forward to celebrating with you at the Gatsby Underground!

RSVP Information:
As this is an exclusive affair with limited capacity, we kindly request that you RSVP at your earliest convenience to secure your spot on the guest list. Please note that due to the restricted capacity of the venue, attendance will require both a Digital Pharma East registration and a party confirmation email.

Hosted by: PulsePoint and Medscape 


Tuesday September 12, 2023 8:00pm - 11:00pm EDT
Harp & Crown 1525 Sansom Street, Philadelphia, PA
 
Wednesday, September 13
 

7:30am EDT

Networking Breakfast
Wednesday September 13, 2023 7:30am - 8:30am EDT
Ballroom B Exhibit Floor

7:30am EDT

Registration
Sponsored by: Health Union


Wednesday September 13, 2023 7:30am - 5:15pm EDT
Grand Hall

8:30am EDT

Welcome Remarks
Speakers
avatar for Ayla Ellison

Ayla Ellison

Editor-in-Chief, Fierce Life Sciences and Healthcare
Ayla Ellison is the editor-in-chief of Life Sciences and Healthcare at Questex. She oversees editorial direction of Fierce Biotech, Pharma, Healthcare and Medtech. Prior to joining Questex in October 2022, Ayla was vice president and editor-in-chief of Becker’s Healthcare, a media... Read More →


Wednesday September 13, 2023 8:30am - 8:35am EDT
Grand Ballroom A

8:35am EDT

Chairperson’s Opening Remarks
Speakers
avatar for Robert Allen

Robert Allen

Lead, Channel Planning & Engagement, U.S. Oncology, Bristol-Myers Squibb
Robert (Bob) Allen is a marketing professional with a record of accomplishment for strategic planning and developing innovative digital marketing initiatives for brands in pharmaceuticals, CPG, finance, durable goods, and the communications/entertainment industries. He currently leads... Read More →


Wednesday September 13, 2023 8:35am - 8:45am EDT
Grand Ballroom A

8:45am EDT

Nationally Minded, Locally Activated: Shaping a Commercial Strategy Around Customer-Centricity
As the healthcare environment and treatment landscape continue to evolve at a rapid pace, striking the right balance between digital growth and in-person relationships can be challenging. Join this session to learn how a biotech company successfully implemented a customer-centric commercial strategy in this environment by creating a culture of impact and accountability from the top down, executing data-driven approaches, investing in its field force, and utilizing highly targeted activations.

Speakers
avatar for Joe Horvat

Joe Horvat

U.S. General Manager, MorphoSys
Joe Horvat is a global executive with more than 25 years of successful leadership, early development and commercialization experience in both small biotech and large pharmaceutical organizations. He joined MorphoSys, U.S. Inc. as General Manager in May 2021.Previously, Joe was CEO... Read More →


Wednesday September 13, 2023 8:45am - 9:15am EDT
Grand Ballroom A

9:15am EDT

Data, Data, Everywhere: The Rime of the Pharma Marketer
Like the “ancient mariner” in Samuel Taylor Coleridge’s famous poem, many pharma marketers feel stuck, surrounded by a sea of data without certainly of how to move forward. We already know that connection is the solution, but the real challenge is how to achieve it.
Luckily, we are not lost in a literal sea at the mercy of the Fates, but as an industry we must still chart a new way forward to solve:
  • Data silos that make “big data” in healthcare a myth
  • Keeping abreast of new and changing data privacy laws
  • Uncertainty of if and how taming data will deliver real value for both marketers and healthcare customers

Speakers
avatar for Harshit Jain MD

Harshit Jain MD

Founder and Global CEO, Doceree
Dr Harshit Jain is the Founder and Global CEO of Doceree, the First Global Network of Physician-only Platforms for Programmatic Marketing. With Doceree, he is aiming to address the acute problem of rising cost of healthcare by bringing in efficiency and effectiveness in marketing... Read More →


Wednesday September 13, 2023 9:15am - 9:45am EDT
Grand Ballroom A

9:45am EDT

Beyond the Buzzwords: How Real-World AI is Supercharging Healthcare Marketing
In this keynote speech, Doximity’s Head of Commercial Products, Ben Greenberg, will deep dive into the AI solutions that Doximity is using to optimize commercial campaigns.

Speakers
avatar for Ben Greenberg

Ben Greenberg

SVP, GM Commercial Products, Doximity
Ben is responsible for driving Doximity’s commercial product strategy, including growing and scaling new commercial products. He has over thirty years of experience building digital products, most notably as WebMD / Medscape’s VP of Mobile Products and User Experience. He later... Read More →


Wednesday September 13, 2023 9:45am - 10:15am EDT
Grand Ballroom A

10:15am EDT

Panel: The Big Picture: How Market Trends and the Changing Healthcare Ecosystem Will Impact the Future of Commercialization in Pharma
  • Examine how the shift in healthcare treatment paradigms creates a need for a customer-centric approach to gain the commercial advantage and unlock growth
  • Explore how companies can leverage technology to differentiate themselves and their products to combat market saturation
  • Understand how market access and reimbursement are impacting drug development and commercialization
  • Build a cross-functional collaborative environment integrating marketing and brand development into the overall business strategy

Moderators
avatar for Robert Allen

Robert Allen

Lead, Channel Planning & Engagement, U.S. Oncology, Bristol-Myers Squibb
Robert (Bob) Allen is a marketing professional with a record of accomplishment for strategic planning and developing innovative digital marketing initiatives for brands in pharmaceuticals, CPG, finance, durable goods, and the communications/entertainment industries. He currently leads... Read More →

Speakers
avatar for Court Horncastle

Court Horncastle

Senior Vice President & Business Unit Head, Anti-Infective & Respiratory, US Commercial, GSK
Court Horncastle, SVP & Business Unit Head, Anti-Infective & Respiratory for GSK, is dedicated to supporting customers and patients who live with COPD, asthma and infectious disease. He leads the business unit that includes top respiratory medicines, which are among the strongest... Read More →
avatar for Mohamed Issa

Mohamed Issa

Vice President, Janssen Immunology, Sales & Marketing, Dermatology & Rheumatology, The Janssen Pharmaceutical Companies of Johnson & Johnson
Mohamed is a healthcare leader with a track record of inspiring multi-functional organizations to successfully deliver healthcare innovation to market. Mohamed’s diverse business experience includes leading teams in start-up, turn-around, and mature business dynamics across pharmaceutical... Read More →
avatar for Keli Walbert

Keli Walbert

Chief Marketing Officer, Horizon Therapeutics
Keli Walbert joined Horizon in 2018 and has more than 25 years of pharmaceutical and health care industry experience primarily focused on building integrated marketing teams and leading medicine launches. She previously led the U.S. commercial organization, overseeing the infused... Read More →
avatar for Lionel Fajolle

Lionel Fajolle

Vice President of Specialty Care Business Unit, Ferring Pharmaceuticals
Lionel Fajolle is responsible for the Ferring Specialty Care Business Unit, encompassing treatments for both orthopaedics and gastroenterology therapeutic areas. Lionel has more than 20 years of pharmaceutical industry experience in both U.S. and global markets, across a variety therapeutic... Read More →


Wednesday September 13, 2023 10:15am - 11:00am EDT
Grand Ballroom A

11:00am EDT

Networking Break
Wednesday September 13, 2023 11:00am - 11:30am EDT
Ballroom B Exhibit Floor

11:05am EDT

Spotlight Stage: Humanizing the Patient Journey: How to Align Patient and Provider Data for a More Impactful Media Strategy by Catherine Pitman, Sr. Product Manager, US, MiQ
  • Discover how leveraging patient and provider from across the omnichannel journey can humanize your marketing and create a greater impact with patients
  • See how understanding a patient’s unique health journey creates opportunities for personalization and sequential messaging
  • Learn why its critical to align patient and provider strategies to deliver better outcomes and achieve your brand’s objectives

Wednesday September 13, 2023 11:05am - 11:20am EDT
Spotlight Stage - Ballroom B Exhibit Floor

11:30am EDT

HCP Track Chair Opening Remarks
Speakers
avatar for Sarah Caldwell

Sarah Caldwell

General Manager, Crossix Analytics, Veeva
As General Manager, Crossix Analytics, Sarah is responsible for Crossix measurement & optimization and audience targeting solutions. Crossix leverages connected health data to help life sciences more effectively activate, measure, and optimize their marketing investments.Sarah joined... Read More →


Wednesday September 13, 2023 11:30am - 11:45am EDT
204C

11:30am EDT

Media Track Chair Opening Remarks
Speakers
avatar for Jeff Antanaitis

Jeff Antanaitis

SVP, Account Strategy, Relevate Health
Jeff’s 24-year career in health care digital communications positions him as an industry expert in providing turnkey, omni-channel solutions for clients seeking our proprietary, peer-to-peer, non-personal and personal message distribution platforms. He is a respected resource to... Read More →


Wednesday September 13, 2023 11:30am - 11:45am EDT
204A

11:30am EDT

Omnichannel Track Chair Opening Remarks
Speakers
avatar for Kate Miller

Kate Miller

EVP Strategy, Doceree
An accomplished digital transformation leader with 25 years of experience in shaping digital marketing and digital innovation strategies and solutions for the life sciences industry, with the goal of enabling quantifiable business impact and meaningful customer value, Kate is passionate... Read More →


Wednesday September 13, 2023 11:30am - 11:45am EDT
Grand Ballroom A

11:30am EDT

Patient Track Chair Opening Remarks
Speakers
avatar for Kelsey Kimball

Kelsey Kimball

Solution Sales Director, Digital Enablement, IQVIA
Kelsey Kimball helps lead the Agency Sales team within IQVIA’s Digital Enablement practice. Kelsey has been in AdTech for over a decade and partners with pharma manufacturers and their agencies in designing and implementing paid media strategies. Kelsey joined IQVIA at the start... Read More →


Wednesday September 13, 2023 11:30am - 11:45am EDT
201C

11:45am EDT

Fireside Chat: Empowering Healthcare Through Diversity: Unleashing the Potential of Black Doctors and Building Strong HCP Communities
Join us for an enlightening fireside chat that delves into the transformative role of Black doctors in the healthcare landscape. We will dive deep into the strategies for cultivating a strong and inclusive HCP community that uplifts individuals and bolsters the industry at large. Discover how embracing diversity not only enhances patient care but also presents a compelling financial case. Don't miss this opportunity to learn, share, and ignite positive change in the world of healthcare.  Derrick M. Lane, Sharon Allison-Ottey, MD

Speakers
avatar for Derrick M. Lane

Derrick M. Lane

Chief Marketing Officer, BlackDoctor.org (BDO)
Derrick is a marketing professional with a 15-year track record of utilizing content as an extension of community to drive change in the health and wellness sector.In his current role, Mr. Lane oversees all online and offline marketing efforts, social media marketing, SEM and more... Read More →
avatar for Sharon Allison-Ottey, MD

Sharon Allison-Ottey, MD

Executive Director, The COSHAR Foundation
Sharon Denise Allison-Ottey, MD is an energetic and engaging speaker, author, health educator/physician and health strategist/consultant. Dr. Allison-Ottey is the CEO of CARLDEN Inc. and Beautiful Woman Inside and Out, Inc. She also serves as Executive Director of The COSHAR Foundation... Read More →


Wednesday September 13, 2023 11:45am - 12:15pm EDT
204C

11:45am EDT

Media Opening Session
Speakers
avatar for Matt Balogh

Matt Balogh

Head of Digital Marketing, Melinta Therapeutics
Matthew K. Balogh, MBA, is a seasoned digital marketer with over 20 years of executive-level experience in driving marketing strategies and innovation. As a visionary leader, Matt partners with commercial and executive teams, leveraging his expertise in data-driven insights and operational... Read More →


Wednesday September 13, 2023 11:45am - 12:15pm EDT
204A

11:45am EDT

Omnichannel Opening Session
Speakers
avatar for William Veltre

William Veltre

Director, Omni-Channel Experience, Strategy & Planning, Bristol-Myers Squibb
Bill Veltre is the Director of Omnichannel Experience, Strategy, & Planning at BMS. Throughout Bill’s career he has been inspired by helping and supporting patients regardless of the category. He is driven by health and wellness because it is at the core of our lives. He is a passionate... Read More →


Wednesday September 13, 2023 11:45am - 12:15pm EDT
Grand Ballroom A

11:45am EDT

Patients from the Start: Transforming Pharma’s Impact
Speakers
avatar for Sharron Rouse

Sharron Rouse

Founder, Kindness For Kidneys International; Kidney Disease Patient Leader
A native of the Washington, DC metropolitan area, Sharron has dedicated her life to influencing the world as a kidney disease, dialysis, and now transplant survivor. Sharron actively shares her story to bring hope and healing to anyone facing difficult circumstances in life.To expand... Read More →
avatar for Shoshana Lipson

Shoshana Lipson

Executive Director, Migraine Meanderings; President, Hope in Pain, Inc.; Migraine Patient Leader
Shoshana is a patient advocate, speaker and writer with a passion to encourage, support, educate and inspire people with migraine and other chronic pain conditions to find purpose and value in the midst of chronic illness, and not give up hope.As the Executive Director of Migraine... Read More →


Wednesday September 13, 2023 11:45am - 12:15pm EDT
201C

12:15pm EDT

Starting with the HCP: Digital Innovations for Maximizing Patient Trial, Adoption, and Persistence in the Modern Practice
Pharmaceutical companies must prioritize both digital access and continued engagement with HCPs and patients to maximize marketing ROI. Adoption and persistence begin at patient trial. Technology organized around the drug sampling experience must not only meet Health System enterprise standards but also offer pharmaceutical marketers real-time messaging opportunities and insights directly into prescriber and practice workflows. Innovation ultimately raises the bar of pharma, prescriber, and practice engagement.

SymmetryRx offers a unique 360-degree approach, which creates a strategic blend of sampling, messaging, and digital engagement. Our platform transforms the way pharmaceutical marketers interact with healthcare providers in an adaptive, responsive, and effective manner that's aligned with the evolving demands of the prescriber, patient, and practice.

Speakers
avatar for Hal Walsh

Hal Walsh

Chief Executive Officer, SymmetryRx, LLC.
As CEO, Hal provides vision, strategy, leadership, and resources to build cloud solutions to increase the reach of pharmaceutical manufacturers to healthcare providers and their patients. He has over 35 years of award-winning performance in the development and launch of new clinical... Read More →
avatar for Angela Dyer

Angela Dyer

Assistant Vice President of Pharmacy Services for Physician Services Group, HCA Healthcare
Angela Dyer is the Assistant Vice President of Pharmacy Services for Physician Services Group at HCA Healthcare. HCA PSG has over 1600+ practices in a vast variety of different specialties. In her current and prior roles, Angela carries experience in healthcare management, patient... Read More →


Wednesday September 13, 2023 12:15pm - 12:45pm EDT
204C

12:15pm EDT

Applying the Precision of Digital Marketing to the Reach of Addressable TV Advertising
The addressable TV landscape is changing. While previously limited to the household level, the new reality is that the precision of digital targeting and measurement can now be applied to the mass reach of television. At the same time, the ecosystem has become increasingly fractured, creating a complex challenge for healthcare marketers to navigate. Swoop’s panel featuring experts from across the industry will delve into the trends currently impacting advertisers looking to learn how custom digital audiences can extend to addressable TV to better connect with patients at critical moments in their health journey, drive Rx lift and improve outcomes. During this lively discussion that connects the dots between digital and addressable, attendees will gain insights into:

  • How privacy-safe identity graphs allow for more precise targeting and measurement beyond the household level to hone in on the individual.
  • The challenges posed by the lack of consistent measurement and reliable third-party validation, and how to overcome these.
  • The need for buyers to understand the quality and composition of their ad inventory, as well as the importance of supply equality in creating a more agnostic ecosystem that empowers advertisers to achieve optimal results.

Moderators
avatar for Stephanie Butler

Stephanie Butler

Senior Conference Director, Fierce Life Sciences
Stephanie Butler is a Senior Conference Production Director with Fierce Life Sciences.  Previously, Ms. Butler was a Division Manager at the American Conference Institute where she was responsible for the for the creation and development of legal and business conferences in the Pharmaceutical/Life... Read More →

Speakers
avatar for Brendan VanDeventer

Brendan VanDeventer

Director, Audience Acceleration, Initiative
Brendan VanDeventer currently leads Audience and Performance Solutions at Initiative across the Gilead portfolio of HCP and DTP/DTC brands. He has over ten years of experience in advertising and marketing, working with a variety of brands and agencies including FDA, Unibet, KPMG... Read More →
avatar for Kate Gattuso Duffy

Kate Gattuso Duffy

Senior Vice President, Business Intelligence, Publicis Health Media
Kate Gattuso Duffy, SVP of Business Intelligence at Publicis Health Media, leads the agency’s analytics capability. Bringing 15 years of experience in the industry, Kate is a strategic partner, known for her consultative approach to Healthcare AdTech and Marketing Analytics. Outside... Read More →
avatar for Shannon Reavy

Shannon Reavy

Senior Director, TV, Swoop
Shannon Reavy is the Sr. Director of TV Sales at Swoop. In this role she is responsible for driving Swoop’s data driven solutions across linear, addressable and connected TV advertising. Prior to Swoop, Shannon was a sales leader with the Ad Sales Division of Comcast Advertising... Read More →
avatar for Mallory Wils

Mallory Wils

Senior Director, Client Partnerships, DIRECTV Advertising
Mallory Wils brings energy and passion to everything she touches. Inspired to help brands innovate in an ever-evolving marketplace and over 10 years of Addressable TV experience, she helped pioneer data-driven TV advertising for pharma brands, now utilized by many DTC and HCP advertisers.Since... Read More →


Wednesday September 13, 2023 12:15pm - 12:45pm EDT
204A

12:15pm EDT

PLD Is Not Enough: How Patient-First Approaches Transform Next-Best-Action Strategies
As omnichannel campaigns evolve into next-best-action strategies, the use of artificial intelligence (AI) is increasingly integral to the successful planning and execution of these programs. But too many next-best-action AI models rely solely on physician-level data, which undermines their efficacy – and brand’s return on investment. This session demonstrated why patient-level data is a critical component of next-best-action programs, and illustrates how a patient-first approach to predictive model development ensures your brand is identifying, prioritizing and reaching physicians during the windows in time they are most likely to be treating qualified patients.

Speakers
avatar for Mike Rousselle

Mike Rousselle

VP Data Product, OptimizeRx
As VP of Data Product at OptimizeRx, Mike advances Next-Best-Action healthcare marketing through innovative uses of data and technology. Drawing on 10+ years of experience applying artificial intelligence and machine learning to drive business value, including prior roles at Athenahealth... Read More →


Wednesday September 13, 2023 12:15pm - 12:45pm EDT
Grand Ballroom A

12:15pm EDT

The Age of Audience Activation: How Data is Re-Framing Scale
There is no question about it... the increasing importance of data is unmistakable. Having a large audience is no longer enough— marketers want to know what you know about your audience, how you got that information, and how best to activate them wherever they are.  Discover how pharma marketers can take advantage of this evolution to have both precision and scale against their target.  Learn how this omnichannel, data-first approach can elevate marketing campaigns while still protecting privacy, make emerging media like CTV more attractive, make content marketing more relevant, and elevate patient outcomes.

Moderators
avatar for Lisa Bookwalter

Lisa Bookwalter

Chief Revenue Officer, Sharecare Life Sciences
Lisa Bookwalter is a prominent figure in the digital health community with a profound passion for leveraging digital technologies to connect patients and pharma brands through marketing strategies that drive better health outcomes. Before joining Sharecare, Lisa led the Healthcare... Read More →

Speakers
avatar for Glenn Forde

Glenn Forde

Associate Director, Experience Personalization & Optimization for Dermatology, Novartis
As AD, CX P&O Glenn focuses on improving our HCP and DTC Customer Experience. Prior to joining Novartis Glenn has over 25 years Life Sciences omni-channel marketing and analytics experience across agencies and consulting organizations, from launching some of the first comprehensive... Read More →
avatar for Ray Rosti

Ray Rosti

Chief Digital Officer, Publicis Health Media
Ray Rosti is the Chief Digital Officer of PHM and is responsible for leading the agency and its clients through digital transformation and driving growth through innovation. In this role, Ray is focused on leveraging data and technology to inform and improve the delivery of precision... Read More →
avatar for Denise Esakoff

Denise Esakoff

SVP Research & Strategic Performance, Sharecare Life Sciences
As SVP Research & Strategic Performance at Sharecare, Denise’s passion for data, patient insights and strategic program performance makes her a true industry leader.  Denise brings a unique perspective that combines nearly 20 years of experience measuring, analyzing, developing... Read More →


Wednesday September 13, 2023 12:15pm - 12:45pm EDT
201C

12:45pm EDT

Feast on Facts (Strolling Lunch)
Sponsored by: Wolters Kluwer


Wednesday September 13, 2023 12:45pm - 1:45pm EDT
Ballroom B Exhibit Floor

12:50pm EDT

1:45pm EDT

Panel Discussion: Coordinating HCP Communications – How Integrating the Patient Perspective Maximizes Efficiency and Improves Outcomes
  • Know your customer - create a holistic view of your target HCPs by including staff, patients, caregivers, and more to inform your outreach
  • Leverage behavioral insights, integrated data sets and advanced technology to better understand how your HCPs interact, build personalized messaging and align HCP and patient journeys
  • How to achieve audience harmonization with a focus on user preferences and privacy considerations 

Moderators
avatar for Matt Balogh

Matt Balogh

Head of Digital Marketing, Melinta Therapeutics
Matthew K. Balogh, MBA, is a seasoned digital marketer with over 20 years of executive-level experience in driving marketing strategies and innovation. As a visionary leader, Matt partners with commercial and executive teams, leveraging his expertise in data-driven insights and operational... Read More →

Speakers
avatar for David Murawski

David Murawski

Director of Marketing, Bayer Healthcare
David is a healthcare marketing leader with over 20 years of success driving profitable revenue growth for healthcare brands in the pharmaceutical and diagnostic industries, especially those in high-science therapeutic areas. Throughout his career, he’s been an enthusiastic champion... Read More →
avatar for Joyce Ercolino Archinow

Joyce Ercolino Archinow

Director of Digital Excellence, Harmony Biosciences
Joyce Ercolino Archinow is a digital healthcare strategist and omnichannel marketing expert with a passion for customer experience excellence and improved health outcomes. Currently Director of Digital Excellence at Harmony Biosciences, Joyce is focused on evolving the Commercial... Read More →
avatar for Akeel Williams

Akeel Williams

VP Strategy & Operations, GM GoodRx for Providers, GoodRx
As a member of the GoodRx executive team, Akeel Williams focuses on the long-term growth of the Manufacturer Solutions business. He supports patients and providers on their journeys to better health and creates mutually beneficial partnerships with pharma companies to bring their innovative therapies and solutions to 20 million patients per m... Read More →
avatar for Andrew Burkus

Andrew Burkus

Senior Principal, IQVIA
Andrew Burkus is a Senior Principal at IQVIA overseeing new business development and thought leadership for the Digital Enablement CoE. He is an expert in DTC and HCP promotional targeting, predictive modeling, and campaign measurement and optimization with over 20 years of analytics... Read More →


Wednesday September 13, 2023 1:45pm - 2:30pm EDT
204C

1:45pm EDT

Panel Discussion: Utilize Programmatic Marketing to Optimize Digital Advertising Across New Media Channels
  • Looking at the changing landscape of digital advertising including social, CCTV, audio and more and understanding the audience demographics and behaviors on each platform
  • How companies can use precision targeting tactics to segment the audience with real data and enable real-time bidding for ad placements
  • Creating reusable engaging content that can be used across multiple platforms
  • Maintaining compliance while delivering personalized ads

Speakers
avatar for Stephanie Douglas

Stephanie Douglas

Director, US General Medicines Omnichannel Media, Sanofi
avatar for Lori Holland-Hancock

Lori Holland-Hancock

Director Channel Strategy & Engagement Team, Oncology, Merck
Lori Holland-Hancock is an accomplished leader with extensive pharmaceutical experience across marketing and sales. She has proven ability to lead teams that deliver integrated, personalized, omni-channel marketing campaigns aligned to brand strategy and drive measurable business... Read More →
avatar for Gaetan Akinrolabu

Gaetan Akinrolabu

Director, Corporate Social and Digital Media – Strategy, Channels & Content, Mirati Therapeutics
avatar for Nataliya Andreychuk

Nataliya Andreychuk

CEO, Viseven
Nataliya Andreychuk is a leading digital transformation evangelist for the pharma and life sciences industries. She is the co-founder & CEO of Viseven, a MarTech company dedicated to offering digital transformation solutions to organizations in the life sciences and pharma fields... Read More →
avatar for Karin Hayes

Karin Hayes

Senior Vice President, Analytics Products and Services, Medicx
In her current role, Ms. Hayes leads the development of innovative media solutions designed to optimize omni-channel healthcare marketing programs.   Karin’s team also delivers analytics services and solutions to address key business questions and provide insights for effective... Read More →


Wednesday September 13, 2023 1:45pm - 2:30pm EDT
204A

1:45pm EDT

Panel Discussion: Effectively Implementing a Next-Best-Action Strategy to Enable Omnichannel Orchestration
  • Develop a clear measure to evaluate the customer experience to inform the overall strategy and create a more customer centric approach
  • Understand the entire context of the customer interaction including method of communication and preferred channel to better engage customers
  • Embed next best action into everyday processes to enable a true omnichannel strategy
  • How to use AI and Machine Learning to improve and scale up next-best action
  • Evaluate the results of an NBA strategy – what defines success? 

Moderators
avatar for Elaine Gamble

Elaine Gamble

CNS Omnichannel Strategy and Experience, Otsuka Pharmaceutical
Elaine Gamble is a global marketing leader with more than 15 years of digital and omnichannel marketing experience. She is Head of Digital Engagement, CNS Division, at Otsuka Pharmaceuticals. A data-driven visionary and innovator, her experience also includes Merck, and Novartis... Read More →

Speakers
avatar for Becky Hallam

Becky Hallam

Vice President of Platform, PulsePoint
Becky is VP of Platform at PulsePoint, a global programmatic healthcare technology company using real-time data to transform physician and patient healthcare. At PulsePoint, she is responsible for the oversight of strategic campaign planning and activation through PulsePoint’s LIFE... Read More →
avatar for Jim DeLash

Jim DeLash

Omni-Channel Marketing Director Vaccines US, GSK
avatar for Jose Ferreira

Jose Ferreira

EVP, Product Strategy and Transformation, CMI Media Group
Jose has over 17 years of marketing experience. He is primarily responsible for defining strategic platform, technology, and data solutions that continue to enhance CMI Media Group’s marketing ecosystem and differentiates the organization as a cutting-edge market leader. Jose is... Read More →
avatar for Kallie Carter

Kallie Carter

Senior Director, Head - Oncology Omnichannel Marketing, Eisai US
Kallie has over 15 years of experience in the pharmaceutical industry. She has extensive expertise in multi-channel and digital marketing, including leading a team in the development of this capability when at Bristol-Myers Squibb. Her depth of knowledge in this space lent well to... Read More →


Wednesday September 13, 2023 1:45pm - 2:30pm EDT
Grand Ballroom A

1:45pm EDT

Panel Discussion: Engaging Patients at the Point of Care to Optimize Patient Support and Improve Health Outcomes
  • Understand the patient journey and identify the critical touchpoints where communications have the most impact
  • Tailor outreach to the specific needs of rare disease patients and across multiple therapeutic areas
  • Strategies for serving underserved populations – how AI and digital tools can actually support health equity initiatives and decrease health disparities

Moderators
avatar for Patricia Crowell

Patricia Crowell

Associate Director, Omnichannel Patient Experience, NovoNordisk

Speakers
avatar for Jordan Armstrong

Jordan Armstrong

Vice President, Business Development, AssistRx
Jordan Armstrong partners with life sciences organizations to solve complex challenges with solutions that accelerate therapy initiation and provide patients and providers with access to support programs that create better results from care. To develop strong partnerships, he uncovers... Read More →
avatar for William Grambley

William Grambley

CEO, AllazoHealth
Bill is passionate about helping patients achieve their best health by being more engaged in their care andmedication use. As CEO of AllazoHealth, he empowers customers with predictive analytics to maximize theeffectiveness and efficiency of their patient support programs. Through... Read More →
avatar for Kaitlin Russomano

Kaitlin Russomano

Senior Manager, Consumer Strategic Marketing, Horizon Therapeutics
Kaitlin is currently a senior product manager at Horizon Therapeutics in Deerfield, Illinois, working in the ophthalmology business unit supporting direct-to-consumer efforts. Kaitlin’s primary focus has been patient prospect campaigns with of a multitude of initiatives including... Read More →


Wednesday September 13, 2023 1:45pm - 2:30pm EDT
201C

2:30pm EDT

Transforming Point of Care Media through Comprehensive Claims Analysis: How InStep Health Partnered with PurpleLab to Build Best-in-Class Provider Targeting
InStep Health and PurpleLab™ joined forces two years ago with a grand goal in mind: to develop an innovative Network Scoring Engine that would change the targeting capabilities for healthcare media at the Point of Care. Today, this partnership has resulted in a cutting-edge platform that boasts lightning-fast workflow automation processing vast amounts of data in almost real-time. This breakthrough enables InStep Health to deliver every branded campaign (and proposal, for that matter) with unparalleled precision to medical offices and pharmacies nationwide – through a combination of breadth and depth for Point of Care messaging unavailable anywhere else.

Speakers
avatar for Nathan Lucht

Nathan Lucht

President and Chief Executive Officer, InStep Health
Nate's wealth of experience in the consulting, data and analytics services, and CPG industries provides key insights into the process of leveraging data and analytics into growth opportunities within the healthcare sector. His career includes management and executive leadership positions... Read More →
avatar for Dan Wilmer

Dan Wilmer

EVP + Chief Product Officer, InStep Health
Dan is a digital strategist and innovator with a history of building large-scale consumer health businesses. As Executive Vice President & Chief Product Officer, he leads product development for InStep Health’s digital, pharmacy, and selected HCP offerings and oversees the company’s... Read More →
avatar for Ted Sweetser

Ted Sweetser

Director of Sales Success, PurpleLab
Ted Sweetser is the Director of Sales Success at PurpleLab. Working with brand, agency, and tech partners, he is responsible for connecting client needs to PurpleLab's solutions. For the last ten years, Ted has worked in agency, adtech, and AI organizations, designing products and... Read More →


Wednesday September 13, 2023 2:30pm - 3:00pm EDT
204C

2:30pm EDT

The 5 Big Disruptors in Health for 2024
The coming year holds big challenges and opportunities for brands and marketers. PHM President Andrea Palmer will highlight five of those poised to be the most disruptive to health media – from the impact of the Screen Actors Guild and Writers strikes and how they could accelerate shifts in media consumption to the winning role that Sports programming will play in 2024. Andrea will be joined onstage by a special guest to take a deeper look at how these trends will impact health and health media in the coming year.

Speakers
avatar for Khalil Sayed

Khalil Sayed

Senior Director, Head of Global Media and Americas Marketing Procurement, GSK
Khalil is the Senior Director, North America & Global Media Procurement at GSK. Khalil previously held the position of Indirect Procurement Head at Revlon Cosmetics and before that, he held multiple marketing and regional roles at Teva pharmaceuticals, most recently heading the Global... Read More →
avatar for Jeff Fischer

Jeff Fischer

EVP, Head of Content, Publicis Health Media
Jeff Fischer joined Publicis Health Media as Executive Vice President, Head of Content in 2022. In this newly created role, Jeff is responsible for developing a vision for the agency, standing up the practice, and finding opportunities to embed brands in culturally relevant ways that... Read More →
avatar for Jackie Bodner

Jackie Bodner

Senior Director of Brand Partnerships, Viacom
Jackie Bodner has built a reputation for forming influential media partnerships throughout her more than two-decade career in the media and advertising industry. She currently serves as Senior Director of Client Partnerships at Paramount Advertising, a segment of Paramount Global... Read More →
avatar for Ethan Fixell

Ethan Fixell

VP, Branded Audio at Ruby, iHeartMedia’s Branded Audio Studio
Ethan Fixell is the VP of Ruby, iHeartMedia's branded audio studio. He has over 15 years of experience in branded media, producing written, video, and audio content for every imaginable sales vertical -- including CPG, finance, tech, and entertainment, to name a few. In the pharmaceutical space, he has overseen... Read More →
avatar for Andrea Palmer

Andrea Palmer

President, Publicis Health Media
Andrea has been a media industry trailblazer for more than 20 years, pioneering innovative strategies that have since become standard practice in healthcare marketing.She has an unmistakable ability to catalyze change in a complex and highly-regulated industry. Her intimate knowledge... Read More →


Wednesday September 13, 2023 2:30pm - 3:00pm EDT
204A

2:30pm EDT

Rethinking Omnichannel, Or: Is Half A Loaf Better Than None?
You wouldn’t try to ride a bicycle with only one wheel, right? But a recent survey showed that only 50% of pharma companies are running true omnichannel campaigns.

As healthcare marketers, should we be alarmed? Are we still confused about the meaning of “omnichannel” after all these years? “Omnichannel” is Latin for “all channels”... but do you really need every channel for every campaign? (Is our failure to use all channels purposeful?)

I’m joined today by 4 panelists who have made omnichannel work for very different challenges: COVID vaccines, Ozempic, Alzheimer’s, and rare diseases.

Moderators
avatar for Dave Paragamian

Dave Paragamian

CEO, Health Monitor Network
Dave is a renowned Healthcare Executive with over 30-plus years of experience delivering significant commercial business transformations, driving revenue success, and building sustainable leadership teams.He is a husband, father, and serial change agent – a self-identified “storyteller-in-chief... Read More →

Speakers
avatar for Fleur Lee

Fleur Lee

Senior Director, HCP Marketing Team Lead – Alzheimer’s Disease, Eisai
Fluer is the HCP Marketing Team lead – Senior Director – LEQEMBI at Eisai US.
avatar for Obaid Siddiqui

Obaid Siddiqui

Sr. Integrated Marketing Manager, US Marketing, Moderna
Obaid is a content strategist, storyteller, and brand builder. He is currently Senior Manager, Content Marketing at Moderna.He has a MA in Integrated Marketing Communications.
avatar for Laurence Richards

Laurence Richards

President, Cult Health
Laurence Richards is the President at Cult Health. His collaborative nature and understanding clients’ needs has helped him work for over 30 years strategically with both healthcare and consumer clients at both large and midsize advertising agencies. Laurence believes in fostering... Read More →


Wednesday September 13, 2023 2:30pm - 3:00pm EDT
Grand Ballroom A

2:30pm EDT

Bots, Birds and Breaches: Reaching High-Quality Audiences Amid Digital Disruption
It’s a tumultuous time in the media world, with several tried-and-true digital tactics losing scale, trust, effectiveness or a combination of the three. As social media platforms undergo major changes, cookies near their exit, bots multiply and the regulators crack down on digital health companies for privacy breaches, there’s a growing need to find alternate strategies for connecting patients to relevant health content. This panel will explore how to stay nimble and continue to reach and activate high-quality audiences—even as the digital environment rapidly evolves.

Moderators
avatar for Amy Patel

Amy Patel

Director, Analytics, Phreesia
Amy Patel has more than 10 years of experience in healthcare data, analytics and market research, supporting life sciences clients across a range of therapeutic areas. She is passionate about understanding the patient experience and engaging patients in ways that reduce barriers and... Read More →

Speakers
avatar for Lisa Frankina

Lisa Frankina

Director of Digital Marketing, Alkermes
Lisa Frankina is a 20+ year digital marketing leader with experience driving results-oriented marketing strategies and innovation. At Alkermes, she leads a team responsible for the strategic direction, design, and execution of Consumer and HCP digital marketing strategies for the... Read More →
avatar for Jack Vance

Jack Vance

Executive Vice President and Managing Director, Data and Activation, IPG Health and SOLVE(D), an IPG Health company
Jack Vance, Executive Vice President and Managing Director, Data and Activation at IPG Health and SOLVE(D), an IPG Health company, has built a reputation for utilizing data science and marketing technology to enhance business strategies and yield transformative outcomes for clients... Read More →
avatar for Natalie Wills

Natalie Wills

Associate Director, Marketing, Blueprint Medicines
Natalie Wills' career has consistently involved the development and implementation of innovative multichannel and digital marketing strategies. She has a wide range of experience across the life sciences, medical device, and pharmaceutical industries, and currently holds a key role... Read More →
avatar for Grace Rodriguez

Grace Rodriguez

Head of DTC Portfolio Marketing, iPVU, UCB
Grace Rodriguez is the Head of DTC Portfolio Marketing, iPVU at UCB and is responsible for the Direct-to-Consumer/Patient marketing strategy and execution across the Immunology portfolio. Grace has nearly 20 years’ experience in both B2B and B2C marketing and was a 2023 recipient... Read More →


Wednesday September 13, 2023 2:30pm - 3:00pm EDT
201C

3:00pm EDT

Networking Break
Wednesday September 13, 2023 3:00pm - 3:30pm EDT
Pennsylvania Convention Center

3:30pm EDT

Case Study: How argenx used Agile HCP Marketing to Successfully Launch its First Commercial Product
 Learn how argenx successfully deployed an agile approach to Non-Personal Promotion - working hand-in-hand with personal promotion to accelerate launch success. From initial launch and awareness building, to omnichannel automation, argenx used a constant iterative improvement process to learn and iterate NPP efforts throughout the first 18 months of launch. Topics include:
  • Addressing the right needs at launch
  • Content evolution and expansion post-launch
  • The reality of omnichannel at launch and beyond
  • How to deploy rapid test & learn scenarios to gain insights and make data-driven marketing decisions


Speakers
avatar for Samarth Virk

Samarth Virk

Director, NPP, HCP Marketing,, argenx
Samarth is a seasoned digital marketer with a dedication to unlocking the potential within data. He is an enthusiast of the digital marketing landscape, crafting impactful strategies within the pharmaceutical and biotech industries. His approach seamlessly melds analytics with innovative... Read More →


Wednesday September 13, 2023 3:30pm - 4:00pm EDT
204C

3:30pm EDT

Not Your Mother's Billboard - How to Use Out of Home in Your Marketing Strategy
Over half (54%) of US adults recently noticed an out of home ad for pharmaceuticals and of those who noticed, 78% engaged by taking an action such as visiting the product's website, making a purchase or asking for a prescription (OAAA and The Harris Poll). Including out of home in your media mix is easier than ever, but marketers still have questions about best practices. This session will address how digital out of home can and should be implemented for pharma brands - and how it can be monetized in pharmacies and clinics. Key Takeaways:

  • Learn how to implement DOOH in your marketing campaign and in your venue(s)
  • Understand how DOOH can be targeted, measured, and optimized like other digital channels
  • Obtain insights as to how DOOH works with other media

Speakers
avatar for Stephanie Gutnik

Stephanie Gutnik

Former Global Head of DOOH, Doctoral Candidate, Emerging Media, Yahoo
Stephanie Gutnik is the Global Head of DOOH at Yahoo. She previously held roles as Vice President, Digital Strategy and Programmatic Sales at OUTFRONT Media and Vice President, Business Development at Broadsign. She also ran marketing for Broadsign and worked in ad sales at News Corp.Stephanie... Read More →


Wednesday September 13, 2023 3:30pm - 4:00pm EDT
204A

3:30pm EDT

Client-Agency-Partner Relationships: A Look into Their Key Agendas, with a Reality TV Twist
SCANDOVAL! Flip a table! Who is “Head of Household? Are you one of the seven strangers? Shantay, you stay! – Do these resonate with your obsession of reality TV? Just like reality TV the relationships between clients, agency teams, and advertising partners are pivotal for driving commercial success. But did you ever want to know more? What is the story behind the story? Let’s explore and compare the dynamics of these three entities by unraveling their key agendas, unique perspectives, goals, and by bringing their challenges to the table and flip it!
This presentation will provide an in-depth examination of the following:

  • Clients: In the spotlight as the core stakeholders, clients seek effective marketing strategies. Just like contestants on BIG BROTHER or SURVIVOR, clients must carefully strategize and make critical decisions to ensure their products shine in the competitive market.
  • Agencies: Like reality TV producers and directors behind the scenes of our favorite shows like RUPAUL’S DRAG RACE or THE REAL WORLD, agency teams play a crucial role in shaping and executing marketing campaigns. By understanding the agency's objectives and challenges, we can explore the intricate dynamics between clients and agencies.
  • Advertising Partners: Just as reality TV cast members on VANDERPUMP RULES or THE REAL HOUSEWIVES rely on external alliances for support and guidance, pharmaceutical clients often form partnerships with advertising agencies, media platforms, and other strategic allies. We will uncover how these partners contribute to the success of pharmaceutical campaigns and foster collaborative relationships within the industry.
Bring your worm mustaches, get in the confessional, and join us at Digital Pharma East to unravel the captivating world of client-agency-partner relationships, as we peel back the curtain and delve deeper into their motivations and start getting REAL!
 

Speakers
avatar for William Veltre

William Veltre

Director, Omni-Channel Experience, Strategy & Planning, Bristol-Myers Squibb
Bill Veltre is the Director of Omnichannel Experience, Strategy, & Planning at BMS. Throughout Bill’s career he has been inspired by helping and supporting patients regardless of the category. He is driven by health and wellness because it is at the core of our lives. He is a passionate... Read More →


Wednesday September 13, 2023 3:30pm - 4:00pm EDT
Grand Ballroom A

3:30pm EDT

Reaching Patients Where They Are: The Role of Disease Awareness in Developing Branded Campaigns
The sleep space is a crowded and unforgiving landscape for pharma marketers, where they face barriers like the prevalence of outdated treatments, the promise of unproven remedies and the harrowing communication gap between patients and their physicians when it comes to sleep.

When building a campaign around once-nightly QUVIVIQ (daridorexant) – Idorsia’s treatment for adults with insomnia approved in January 2022 – Michael and his team realized that communicating the medicine’s full potential would require breaking through a huge volume of noise about pseudoscience, misinformation and stigma surrounding insomnia and its treatment.

Flash forward to today: Idorsia US is disrupting the insomnia market through several branded and unbranded disease awareness marketing campaigns centered on the patient experience and the importance of honest, responsible conversation around disease and treatment.

In this presentation, Michael will discuss the road from unbranded disease awareness to branded direct-to-consumer promotion, highlighting the importance of unbranded disease awareness work in shaping branded campaigns and ultimately bringing innovative medicines to more patients in need.

Speakers
avatar for Michael Moye

Michael Moye

Vice President & Head of Marketing US, Idorsia Pharmaceuticals US, Inc.
Michael is a dynamic healthcare executive with over 25 years of marketing, sales and leadership experience spanning the pharmaceutical, device and diagnostic industries across primary care, specialty and rare therapeutic areas. His core areas of expertise are marketing strategy, brand... Read More →


Wednesday September 13, 2023 3:30pm - 4:00pm EDT
201C

4:00pm EDT

AI+HI=PI , Artificial Intelligence + HCP Insights = Patient Impact: Leveraging AI to Support HCP Engagement
In this session, Joe and Susan will discuss Artificial Intelligence (AI), HCP Insights, and how the two combined can revolutionize Patient Impact. The session will include an overview of the evolving role of AI in biopharma and highlight how to successfully optimize HCP Engagement using AI. They will provide market perspectives on the power of harnessing AI to enable effective medical communications and HCP engagement. Specifically, the session will cover:
  • HOW to Engage 
  • WHO to Engage 
  • WHAT to Engage On 
  • WHY Engage 
Learn how your team can be more efficient and achieve more purpose-driven solutions.

Speakers
avatar for Susan Abedi

Susan Abedi

Chief Strategy Officer, Medical Knowledge Group
Susan is Chief Strategy Officer, MKG, and co-leads the Strategy & Insights team within 81qd. Susan has more than 20 years of strategic advisory experience in the biopharmaceutical industry, with a proven track record of developing customer-centric solutions for clients. Prior to MKG/81qd... Read More →
avatar for Joseph Knouse

Joseph Knouse

Creative Technologist, Medical Knowledge Group
Joe is responsible for the Internet’s very first website. And while that’s not at all true, as MKG’s Creative Technologist, Joe DOES share his vast knowledge of digital technology and how it can revolutionize education and marketing within the pharmaceutical advertising industry... Read More →


Wednesday September 13, 2023 4:00pm - 4:30pm EDT
204C

4:00pm EDT

Recipe for a Cookie-less Future in Pharma Marketing
As digital advertising gears up for cookie deprecation, pharma marketers are being tasked to reimagine how they connect with the right target audience. Representing brand and agency perspectives, this panel will outline actionable steps to incorporate durable identifiers into your media plans to ensure you're prepared for the future.
This session will address:

  • What ingredients marketers need for a strong identity strategy
  • Why CTV and other cookie-less channels are essential to a holistic marketing plan
  • Why retail data has emerged as an effective cookie-less strategy for pharma
  • How to make the most out of limited first-party data


Moderators
avatar for Baron Harper

Baron Harper

Senior Director, Global Client Development, Pharma, The Trade Desk
Baron Harper is a Senior Director of Global Client Development at The Trade Desk. He joined the company in 2016, spearheading the growth of their pharmaceutical client portfolio and product development. With more than a decade of AdTech experience at companies like Amazon, Baron is... Read More →

Speakers
avatar for Steve Rommeney

Steve Rommeney

Associate Vice President US DTC Analytics, Eli Lilly and Company
Over the last 2+ years Steve has led the building of Lilly’s US consumer analytics ecosystem: 30+ member team, a fully cloud integrated analytics ecosystem, executed & created recommendations for US Consumer media optimization for Lilly USA from the ground up. The US consumer team... Read More →
avatar for Francis D’Hondt

Francis D’Hondt

SVP, Addressable Health, Matterkind
Francis currently works out of the Matterkind New York office, where he oversees the pharmaceutical practice as the Senior Vice President of Addressable Health. In his 8+ years at Matterkind, Francis has run addressable campaigns across verticals including retail, CPG, financial services... Read More →
avatar for Robert Zeiger

Robert Zeiger

Senior Director of Marketing, Vaccines and Immune Therapies, AstraZeneca
Rob Zeiger is an innovative, experienced, award-winning marketer with a successful background in both marketing and sales. Currently Rob is the Senior Director of Marketing, Vaccines with AstraZeneca. As Senior Director Rob leads a team who is responsible for the strategic direction... Read More →
avatar for Melissa Gordon-Ring

Melissa Gordon-Ring

Global President, Health, Initiative
Melissa Gordon-Ring has proudly worked across the Healthcare space for the majority of her 20+ year career in advertising. She began in the consumer world gradually shifting towards DTC and HCP along the way, while leading other businesses across various categories including CPG... Read More →


Wednesday September 13, 2023 4:00pm - 4:30pm EDT
204A

4:00pm EDT

Elevating HCP Engagement & Revolutionizing Patient Outcomes via AI-driven Exploration of Patient Journey Dynamics
  • Overcoming the challenges of operating in a Rare Disease realm
  • Optimizing omnichannel performance by dynamically analyzing patient journeys
  • Case study: Showcase how AI and machine learning impact rare disease patient experiences and significantly boost reps’ efficiency, forging a path towards superior medical care and unparalleled outcomes.


Speakers
avatar for Greg Palko R.Ph., MBA

Greg Palko R.Ph., MBA

Vice President, North America Oncology Franchise Head, Kyowa Kirin Inc. US
Experienced, passionate and authentic leader with over 25 years of success in Oncology/Hematology across many cancers including; T-cell lymphomas, B-cell lymphomas, leukemia, myeloma, rare diseases such as basal cell cancer and neuroendocrine tumors, as well as multiple solid tumors... Read More →
avatar for Travis Hoh

Travis Hoh

Director of Customer Success, Verix
Results driven analytics partner to emerging and established pharma. For over a decade he has partnered with life science companies to navigate market complexities and exceed expectations. Travis has supported over a dozen product launches across numerous therapeutic areas including... Read More →


Wednesday September 13, 2023 4:00pm - 4:30pm EDT
Grand Ballroom A

4:00pm EDT

Communities Within Communities: Engaging Patients Through Highly Personalized Storytelling
The evolved patient recognizes that their chronic condition does not define them. They actively seek information that not only speaks to where they are in their patient journey, but directly to their unique experience.

Responding to the demand for highly personalized experiences, Everyday Health’s suite of holistic, patients-as-people experiences gives modern context to healthcare content, expanding to include new programs that foster deeply personal connections with our audience by reflecting the unique experiences that arise when identity meets condition.
Dr. Patrice Harris, Chief Health and Medical Editor of Everyday Health and former President of the AMA will sit down with Rebekah Bentley, Everyday Health’s GVP of Programs & Video at The Well Content Studio; Sandy Abdelmalek, a Marketing Director and a member of the NeuroImmunology SQUAD Leadership team at Genentech; and Ricky Maxwell, a multiple sclerosis patient advocate featured in the inaugural episodes of Everyday Health's “Communities Within Communities: Multiple Sclerosis.” Together, they will discuss how providing a platform for diverse voices and acknowledging lived experiences can drive better patient outcomes for people managing their conditions — and their lives as a whole.

Moderators
avatar for Patrice A. Harris, MD, M.A., FAPA

Patrice A. Harris, MD, M.A., FAPA

Chief Health and Medical Editor, Everyday Health
Dr. Patrice A. Harris is board-certified in psychiatry and has diverse experience as a private practicing physician, public health director, and patient advocate. In 2019, Dr. Harris was elected as the 174th President of the American Medical Association, the first African-American... Read More →

Speakers
avatar for Rebekah Bentley

Rebekah Bentley

GVP, Programs & Video, The Well Content Studio and Innovation Lab, Everyday Health
Rebekah Bentley joined Everyday Health Consumer in March 2016 and currently serves as Group Vice President, Programs & Video for Everyday Health’s content studio and innovation lab, The Well. She currently oversees the teams responsible for producing original video content for Everyday... Read More →
avatar for Ricky Maxwell

Ricky Maxwell

Multiple Sclerosis Patient Advocate
Ricky Maxwell is a 53-year-old individual hailing from the vibrant city of Brooklyn, NY. Currently, he calls the serene Hudson Valley, NY his home. With a Bachelor's Degree in Psychology, Ricky embarked on a fulfilling career in law enforcement, commencing in 1988. Alongside his commitment... Read More →
avatar for Sandy Abdelmalek, PharmD

Sandy Abdelmalek, PharmD

Marketing Director, Genentech
Sandy Abdelmalek is a Marketing Director and a member of the NeuroImmunology SQUAD Leadership team at Genentech. In her role, Sandy is responsible for shaping and executing field strategy for the NeuroImmunology franchise partnering closely with the Customer Engagement Team.Sandy... Read More →


Wednesday September 13, 2023 4:00pm - 4:30pm EDT
201C

4:30pm EDT

Panel Discussion: Unveiling the Future of Programmatic: Virtualized Personal Promotion and Its Impact on HCP Engagement
  • Understand what is considered valuable content and preferred engagement method at the moment of need of HCPs
  • Engage digitally using AI to create efficient communication with HCPs to optimize impact
  • Looking at how the HCP journey has evolved and recognizing what HCPs want and need from pharma manufacturers

Moderators
avatar for Kelly Le

Kelly Le

Global Digital Innovation Lead, Alnylam Pharmaceuticals

Speakers
avatar for Anupam Singh, NA

Anupam Singh, NA

Digital Marketing & Media Lead - Oncology & Rare Disease, Novocure
avatar for Johnny Dogun, MBA

Johnny Dogun, MBA

Associate Director, HCP Digital Marketing, AstraZeneca
Digital marketing leader passionate about finding novel and effective ways to leverage data that lead to personalized experiences that drive meaningful behavior change. Johnny’s passion for healthcare began while observing the holistic impact his mother, a 30+ year practicing Pediatrician... Read More →
avatar for Kamya Elawadhi

Kamya Elawadhi

SVP - Platform (North America & EU) & Corporate Strategy, Doceree
Kamya Elawadhi is part of the senior management team at Doceree, working in the capacity of SVP- Platform & Corporate Strategy. She has 14 years of experience in Media & Advertising. Prior to joining Doceree in 2019, Kamya served as Client Servicing Director at HS Ad where she was... Read More →


Wednesday September 13, 2023 4:30pm - 5:15pm EDT
204C

4:30pm EDT

Panel: How Insights Are Leading To Innovations and Omnichannel Solutions for Consumers and HCPS
In the ever-evolving landscape of customer engagement, the latest innovations reside in the realm of data insights and analytics. These resources offer a deeper understanding of customer preferences and behaviors, paving the way for personalized and more meaningful connections with our audience.

We can approach this from various angles. Firstly, with a focus on our key customers, healthcare professionals (HCPs), we can gain insights into their educational preferences and delivery methods. This knowledge empowers us to align our messaging and channels with their specific needs for maximum impact.

Taking it a step further, we can examine how our customers, as a whole, engage with diverse content, including healthcare information and lifestyle content. By holistically understanding customer behavior and priorities, we can better support individuals in managing their health conditions and fulfilling their true needs.

By integrating these insights into a multi-layered approach, we can weave together an omnichannel strategy that delivers the most relevant information through the most effective channels to all our customers. This approach ensures that our interactions are tailored and valuable, fostering stronger connections across the board.

Moderators
avatar for Stephanie Butler

Stephanie Butler

Senior Conference Director, Fierce Life Sciences
Stephanie Butler is a Senior Conference Production Director with Fierce Life Sciences.  Previously, Ms. Butler was a Division Manager at the American Conference Institute where she was responsible for the for the creation and development of legal and business conferences in the Pharmaceutical/Life... Read More →

Speakers
avatar for Christopher Nugent

Christopher Nugent

Director, Global Commercial Innovation & Alliance Management, Sumitomo Pharma America, Inc.
Christopher Nugent is a leader in the digital technology space. Over 20 years in the industry - he is a digital transformer of companies.Christopher Nugent is the Director, Global Commercial Innovation & Alliance Management for Sumitomo Pharma America. Previously - he served as the... Read More →
avatar for Alec Morrison

Alec Morrison

VP, Content Strategy, Dotdash Meredith
Alec Morrison is the Vice President of Content Strategy for the Health and Finance revenue verticals at the largest digital and print publisher in America, Dotdash Meredith. He partners alongside clients, agencies and internal stakeholders to create and execute custom content solutions... Read More →
avatar for Dylan Rogers

Dylan Rogers

Senior Director, Medscape
Dylan leads the Commercial Clinical Strategy team for Medscape, WebMD’s leading clinical news, information and point-of-care resource for physicians and allied HCPs. His primary focus is designing a new product suite for omnichannel marketing and expanding advanced targeting capabilities... Read More →
avatar for Siva Tallavajhala, R.Ph., MBA

Siva Tallavajhala, R.Ph., MBA

Director, Omnichannel Marketing, Menarini Stemline
Creative, versatile, and initiative-taking marketer focused on maximizing business objectives with vision, strategy, and execution to ensure business performance, productivity, success, and growth. Marketing lead for Menarini Stemline Oncology Omnichannel Center of Excellence (COE... Read More →


Wednesday September 13, 2023 4:30pm - 5:15pm EDT
204A

4:30pm EDT

Panel Discussion: Omnichannel Excellence – From Vision to Execution: Align Communications from all Channels and Partners to Create a Holistic Seamless Customer Experience
  • Identify key partners and departments and develop clearly defined roles and responsibilities for all teams
  • Create consistent messaging across all touchpoints for all customers
  • Identify and connect the gaps between the channels
  • One size may not fit all – tailoring omnichannel strategies to account for different therapeutic areas, including rare diseases

Moderators
avatar for Alison Tapia

Alison Tapia

Senior Director, Performance Marketing & Digital Innovation,, Dermavant Sciences, Inc.
Alison plays a critical role in the development of Dermavant’s digital roadmap for HCPs and patients as a member of the VTAMA Marketing team. She currently leads VTAMA’s DTC investment, digital performance analytics and reporting, integration with the enterprise data warehouse... Read More →

Speakers
avatar for Jason Lotkowictz

Jason Lotkowictz

Executive Director, Digital Solutions, InStep Health
Jason Lotkowictz is the Executive Director of InStep Health's digital solutions team. He manages the company's online media portfolio and collaborates with top healthcare brands to leverage its nationwide Point of Care network as it becomes increasingly digital. Before joining InStep... Read More →
avatar for Jen Loga

Jen Loga

VP, Media Measurement and Analytics, DeepIntent
Jennifer Loga is a highly accomplished leader with a wealth of expertise in analytics, data-driven insights, and storytelling. As the VP of Media Measurement & Analytics at DeepIntent, she spearheads the improvement of media measurement methodologies while driving HCP and DTC omnichannel... Read More →
avatar for Bryan Hancsin

Bryan Hancsin

Senior Director, US Digital Marketing, Genmab
avatar for John (JD) Lineen

John (JD) Lineen

Senior Director, Omni-Channel Experience Strategy & Planning, Immunology & Cardiovascular Franchises, Bristol-Myers Squibb
John Lineen is focused on improving customer engagement within the Immunology and Cardiovascular portfolios at Bristol Myers Squibb.  In this role, he leads a team in delivering engagement plans and omni-channel experiences for patients, health care professionals and payers. Previously... Read More →
avatar for Paul Hagopian

Paul Hagopian

Chief Growth Officer, Fingerpaint Group
Paul Hagopian is a dynamic leader who has touched almost every aspect of the biopharma commercialization process during his 25 years in the healthcare communications space. He’s been behind some of the most successful launches in pharmaceutical and biotechnology advertising. Paul’s... Read More →


Wednesday September 13, 2023 4:30pm - 5:15pm EDT
Grand Ballroom A

4:30pm EDT

Panel Discussion: Maximize the Efficiency of DTC Marketing to Drive Better Engagement
  • Identify available channels for outreach and understand the limitations, advantages and disadvantages of different channels
  • Utilize data analytics and market research to gain insights into consumer preferences and behaviors to customize content for different patient groups
  • Build trust with patients through honest and reliable communication and education
  • Develop KPIs to measure the success of DTC efforts and optimize campaigns for better results

Moderators
avatar for Kelly Reilly

Kelly Reilly

Associate Director, Novartis
Kelly is currently the Cosentyx Patient Marketing Lead focusing on hidradenitis suppurativa. She is spearheading the disease state education programming for (HS) hidradenitis suppurativa, Shine a Light on HS. The campaign is building awareness and education around this serious and... Read More →

Speakers
avatar for Jonathan Zile

Jonathan Zile

Senior Vice President, Data & Analytics, PulsePoint
Jonathan Zile is currently the Senior Vice President of Data & Analytics at PulsePoint (recently acquired by WebMD) and an Adjunct Professor in Marketing at Gabelli Business School. He has worked for 16 years to build innovative products, lead groundbreaking research efforts and create... Read More →
avatar for Jenny Yu, MD FACS

Jenny Yu, MD FACS

Chief Health Officer, Healthline Media
Jenny Yu is the Chief Health Officer at Healthline Media. She pivoted from being an academic researcher and clinician and joined HLM in 2020. She is experienced in research, health systems, and innovation with interest in solving care access through technology and health literacy... Read More →
avatar for Eileen Rosen

Eileen Rosen

Group Product Director, IMBRUVICA® Patient DTC Marketing, Janssen NA Pharm
Eileen Rosen is the Group Product Director for IMBRUVICA Patient Marketing, managing both DTC Patient Activation and Patient Support Programs. She leads across an alliance with Pharmacyclics/Abbvie in the US market with significant category competition.Prior to this, she has over... Read More →
avatar for Jenna Parenton

Jenna Parenton

Senior Product Manager, Dermavant Sciences


Wednesday September 13, 2023 4:30pm - 5:15pm EDT
201C

5:15pm EDT

Networking Reception
Wednesday September 13, 2023 5:15pm - 6:15pm EDT
Ballroom B Exhibit Floor

7:00pm EDT

 
Thursday, September 14
 

7:45am EDT

Networking Breakfast
Thursday September 14, 2023 7:45am - 8:30am EDT
Ballroom B Exhibit Floor

7:45am EDT

Registration
Sponsored by: Health Union


Thursday September 14, 2023 7:45am - 11:00am EDT
Grand Hall

8:30am EDT

Opening Remarks
Speakers
avatar for Stephanie Butler

Stephanie Butler

Senior Conference Director, Fierce Life Sciences
Stephanie Butler is a Senior Conference Production Director with Fierce Life Sciences.  Previously, Ms. Butler was a Division Manager at the American Conference Institute where she was responsible for the for the creation and development of legal and business conferences in the Pharmaceutical/Life... Read More →


Thursday September 14, 2023 8:30am - 8:45am EDT
Grand Ballroom A

8:45am EDT

The Isosceles Project: Reframing the Marketing Brief
Born out of a need to improve the direction given to creative and media agencies, The Isosceles Project was formed in January 2022. The Project is based on improving the Briefs given to the agencies, but not stopping there. The Brief is the start of the process to develop great creative that is most valued by the audience segment identified. But there is more to it than that. Next-level analytics provide more insight into the effect the Brief is having on customer behavior. And advanced experimentation will enhance both the thinking of how customers are motivated and what ideas can be developed to reach that motivation.

Speakers
avatar for Jim DeLash

Jim DeLash

Omni-Channel Marketing Director Vaccines US, GSK


Thursday September 14, 2023 8:45am - 9:15am EDT
Grand Ballroom A

9:15am EDT

Back to the Future of Digital Healthcare Marketing
As digital healthcare marketers traverse the ever-changing landscape of regulations, personalization, business priorities, and constant innovations, how does one stay ahead of the curve? It's crucial to draw inspiration from the past and, at the same time, embrace the limitless possibilities of the future. Join us for a captivating panel discussion where we will pair agency, client and partner perspectives to explore the industry’s latest trends, challenges, and the opportunities to keep you informed and prepared to strategically address the exciting evolution of our industry. This engaging blend of perspectives will spark curiosity and ignite an enriching dialogue about shaping a successful future for the pharmaceutical marketing industry. Prepare to embark on a thrilling journey through time as we unravel the secrets to navigating the shifting tides of digital healthcare marketing.

Moderators
avatar for Randy Mayer

Randy Mayer

Head of Business Development, Real Chemistry

Speakers
avatar for Elisabeth Paredes

Elisabeth Paredes

Vice President, RX Advertising and Client Services, Healthline Media
Elisabeth Paredes has 30 years of media experience on the digital and print publisher sales business. She has excelled at promoting collaboration with clients and internally and building successful teams.Elisabeth began her career at Ziff-Davis, moved to Meredith, Disney, AOL and... Read More →
avatar for Caytie Silvera

Caytie Silvera

Senior Specialist, Client Partnerships, VDX.tv
Caytie Silvera is a Senior Client Partner at VDX.tv with 7+ years of media experience. Her current role is focused on providing highly innovative video solutions for pharmaceutical brands looking to capture the attention of patients and healthcare professionals with high impact, action-driving... Read More →
avatar for William Veltre

William Veltre

Director, Omni-Channel Experience, Strategy & Planning, Bristol-Myers Squibb
Bill Veltre is the Director of Omnichannel Experience, Strategy, & Planning at BMS. Throughout Bill’s career he has been inspired by helping and supporting patients regardless of the category. He is driven by health and wellness because it is at the core of our lives. He is a passionate... Read More →


Thursday September 14, 2023 9:15am - 9:45am EDT
Grand Ballroom A

9:45am EDT

Panel: Data Optimization: Breaking Down the Silos to Maximize the Value of your Data
  • Understand the importance of identifying and acquiring the “right” data and establishing methods to make the data actionable
  • Optimize data processes to increase response time, efficiency and content velocity
  • Build comprehensive integrated internal systems that allow for scalable automation and simultaneous orchestration to enhance omnichannel operations
  • Create a unified customer profile integrating data from multiple sources
  • Explore ways to converge data fragmentation, including data lakes and clean rooms, to allow compliant data sharing, especially given the future potential loss of third-party cookies

Moderators
avatar for Stacy Trent

Stacy Trent

Senior Director, Engagement Data and Campaign Management, Bristol-Myers Squibb
Stacy Trent is an analytical and results-oriented leader with deep expertise in C-suite advisement and global team leadership, creating and implementing data strategy programs.In her current role as Senior Director of Engagement Data and Campaign Management in Worldwide Omni-Channel... Read More →

Speakers
avatar for John Mangano

John Mangano

Chief Analytics Officer, DeepIntent
For more than 15 years, John Mangano has been driving innovation in how the healthcare industry understands the impact of media and marketing technologies on patients and their health outcomes. As Chief Analytics Officer at DeepIntent, Mangano calls on his vast experience to help... Read More →
avatar for Michael Kirzhner

Michael Kirzhner

Associate Director, US Commercial BTS, Brand Technology - HCP Omni-Channel Solutions, AbbVie
Michael is an innovative and strategic technology leader focused on Digital Transformation, Omni-Channel and Digital Analytics technologies.Michael currently is an Associate Director, HCP Omni-Channel and Digital Analytics Solutions and partners with AbbVie's Commercial Analytics... Read More →
avatar for Natalie Mancuso

Natalie Mancuso

Market Segment and Innovation Lead, Digital, Komodo Health
Natalie Mancuso is the Market Segment and Innovation Lead of Digital at Komodo Health. Natalie is responsible for connecting the voice of the customer, the market, and Komodo to inform new features and products across the Komodo Health enterprise software suite in support of this... Read More →
avatar for Darshan Joshi

Darshan Joshi

Global Head of Data - Oncology Business Unit, Takeda Oncology
avatar for Deirdre Diener

Deirdre Diener

Senior Director, Digital Transformation - Omnichannel, Data and Platform Operations & Innovation, The Janssen Pharmaceutical Companies of Johnson & Johnson


Thursday September 14, 2023 9:45am - 10:30am EDT
Grand Ballroom A

10:30am EDT

Brewing Conversations (Networking Coffee Break)
Sponsored by: IMRE Health



Thursday September 14, 2023 10:30am - 11:00am EDT
Ballroom B Exhibit Floor

11:00am EDT

Maximizing Pharma Engagement on Social Media Platforms: A Collaborative Approach with Reviewers
In this session, we will explore the pivotal role of reviewers in shaping and enhancing the user experience on social media platforms. By involving reviewers early in the process, aligning with evolving pharma requirements, and fostering collaboration, we can drive meaningful engagement, shape platform guidelines, and ensure responsible communication for public health. Join us to delve into strategies that reduce miscommunication, uphold corporate responsibility, and create impactful two-way conversations.  Topics to be discussed include:
  • Understanding the significance of involving reviewers in the ideation phase
  • Leveraging reviewers' expertise to optimize user experience design on social media platforms
  • Ensuring responsible and accurate messaging through collaboration with reviewers
  • Streamlining communication to reduce "Telephone" effect
  • Exploring strategies to optimize communications between platform, agency, product owners, and reviewers
  • Establishing clear communication channels to maintain message accuracy and business impact

Speakers
avatar for Moulakshi Roychowdhury, Pharm.D., J.D.

Moulakshi Roychowdhury, Pharm.D., J.D.

Global Head, Regulatory Affairs - Advertising & Promotion, Allergan Aesthetics, an AbbVie Company
Moulakshi (Mou) Roychowdhury, Pharm.D., J.D. is the Global Head of Regulatory Affairs, Advertising & Promotion at Allergan Aesthetics, an AbbVie Company and leads a team of professionals who advise the company on how to comply with regulations while being competitive and exceeding... Read More →
avatar for Jia-Huey Huey, RPh. Pharm.D.,

Jia-Huey Huey, RPh. Pharm.D.,

Group Leader, Regulatory Advertising & Promotion, Johnson & Johnson
Jia-Huey Huey is Group Leader of Regulatory Advertising and Promotion, within Health Care Compliance organization at Johnson & Johnson with responsibility for providing regulatory and compliance advice to the commercial, medical, research and development teams on a wide-range of matters... Read More →


Thursday September 14, 2023 11:00am - 11:30am EDT
Grand Ballroom A

11:30am EDT

What Content Matters Most? Insights and Preferences for Today’s HCPs
Join Wolters Kluwer as we unlock the keys to crafting a content approach that resonates with healthcare professionals. Be prepared to enhance the impact, efficacy, and reach of your content strategy by integrating valuable information from both first- and third-party research. During this time, we will delve into the ever-evolving content preferences of healthcare professionals, incorporating valuable insights from Wolters Kluwer’s deep industry knowledge with more than 80 society/association publishing partners, Ovid, and UpToDate. In this session, we will explore three vital aspects that shape content consumption in the healthcare industry: the power of high-quality content, the importance of delivering your content in digestible portion sizes, and how consumption varies among diverse HCP audiences. Learn strategies to better align your messaging content, and explore the significance of delivering bite-sized, engaging information to healthcare professionals.

Speakers
avatar for Natalie McGroarty

Natalie McGroarty

VP, Global Sales, HCP Engagement Solutions, Wolters Kluwer
Natalie has more than 25 years of strategic marketing expertise across healthcare and other markets. She and her team work with pharma, device, agencies and med comms to develop integrated content marketing programs that resonate with health care providers. These programs are based... Read More →


Thursday September 14, 2023 11:30am - 12:00pm EDT
Grand Ballroom A

12:00pm EDT

Focus on the Social in ESG: How Pharma’s Commitment to Health Equity can Drive Commercial Success
Focus on the Social in ESG: How Pharma’s Commitment to Health Equity can Drive Commercial Success
  • Understand how social determinants of health create barriers to access, and develop industry-wide solutions to overcome them
  • Create and implement a multi-faceted, interdisciplinary approach to health equity that successfully impacts patients
  • Integrate equity into marketing and commercialization approaches to improve health outcomes

Moderators
avatar for Tyrone Quarterman, MPH

Tyrone Quarterman, MPH

Senior Manager of Health Equity and Diversity, Myriad Genetics, Inc.
Tyrone is the current Senior Manager of Health Equity and Diversity at Myriad Genetics, Inc. Within Myriad he is responsible for health equity and access, diversity, equity, and inclusion (DEI), university affairs and relations, learning and development, and charitable giving. Tyrone... Read More →

Speakers
avatar for Donna Finale

Donna Finale

US Sustainability Lead, UCB
Donna Finale is a Healthcare Executive with many years of leadership experience in healthcare innovation. As the US Head of Portfolio Innovation and the Director of Patient Access and Innovation at UCB, Donna has been instrumental in driving improved patient outcomes and humanizing... Read More →
avatar for Jim Greffet

Jim Greffet

Head of ESG Strategy, Eli Lilly and Company
Jim Greffet has led ESG efforts at Lilly since September 2020. In this capacity, he oversees implementation of Lilly ESG strategy, has responsibility for coordinating ESG-related communications, and organizing and leading ESG stakeholder interactions. In a significant advancement... Read More →
avatar for Byron Austin

Byron Austin

Executive Director, Corporate Responsibility and ESG Management, Organon
Byron leads corporate responsibility and environmental, social and governance (ESG) management at Organon, a new pharma company focused on the health of women. He is responsible for supporting the development and implementation of the company’s ESG strategy while also overseeing... Read More →


Thursday September 14, 2023 12:00pm - 12:40pm EDT
Grand Ballroom A

12:40pm EDT

Closing Remarks
Speakers
avatar for Stephanie Butler

Stephanie Butler

Senior Conference Director, Fierce Life Sciences
Stephanie Butler is a Senior Conference Production Director with Fierce Life Sciences.  Previously, Ms. Butler was a Division Manager at the American Conference Institute where she was responsible for the for the creation and development of legal and business conferences in the Pharmaceutical/Life... Read More →


Thursday September 14, 2023 12:40pm - 12:45pm EDT
Grand Ballroom A

12:45pm EDT

Strolling Lunch
Thursday September 14, 2023 12:45pm - 1:45pm EDT
Ballroom B Exhibit Floor
 
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