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Digital Pharma East 2023 - Live

2:00pm EDT

Workshop A: Igniting Innovation: Harnessing the Power of AI for Brand Identity Design 204CJennifer Batey • Bryan Roman • Jamie Cobb • Dave Dixon • Jenna Wise • Keith Hepler

3:45pm EDT

Workshop B: Is Your Omnichannel Check Engine Light On? How to Run Diagnostics and Drive Your Campaigns Home 204CStephen Hoelper • Stacy Hartung • Frank Moricca

11:30am EDT

HCP Track Chair Opening Remarks 204CSarah Caldwell

11:45am EDT

Fireside Chat: Empowering Healthcare Through Diversity: Unleashing the Potential of Black Doctors and Building Strong HCP Communities 204CDerrick M. Lane • Sharon Allison-Ottey, MD

12:15pm EDT

Starting with the HCP: Digital Innovations for Maximizing Patient Trial, Adoption, and Persistence in the Modern Practice 204CHal Walsh • Angela Dyer

1:45pm EDT

Panel Discussion: Coordinating HCP Communications – How Integrating the Patient Perspective Maximizes Efficiency and Improves Outcomes 204CMatt Balogh • David Murawski • Joyce Ercolino Archinow • Akeel Williams • Andrew Burkus

2:30pm EDT

Transforming Point of Care Media through Comprehensive Claims Analysis: How InStep Health Partnered with PurpleLab to Build Best-in-Class Provider Targeting 204CNathan Lucht • Dan Wilmer • Ted Sweetser

3:30pm EDT

Case Study: How argenx used Agile HCP Marketing to Successfully Launch its First Commercial Product 204CSamarth Virk

4:00pm EDT

AI+HI=PI , Artificial Intelligence + HCP Insights = Patient Impact: Leveraging AI to Support HCP Engagement 204CSusan Abedi • Joseph Knouse

4:30pm EDT

Panel Discussion: Unveiling the Future of Programmatic: Virtualized Personal Promotion and Its Impact on HCP Engagement 204CKelly Le • Anupam Singh, NA • Johnny Dogun, MBA • Kamya Elawadhi