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Digital Pharma East 2023 - Live
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Digital Pharma Power-Up Day
Fierce Pharma Marketing Awards
General Session Day 1
General Session Day 2
General Session Day 3
HCP Engagement
Media
Networking
Omnichannel Engagement
Patient Solutions
Spotlight Presentation
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Monday
, September 11
204C
2:00pm •
Workshop A: Igniting Innovation: Harnessing the Power of AI for Brand Identity Design
3:45pm •
Workshop B: Is Your Omnichannel Check Engine Light On? How to Run Diagnostics and Drive Your Campaigns Home
204C Foyer
3:30pm •
Energizer Break
Grand Hall
1:30pm •
Registration
Liberty Lanes at Philadelphia Marriott Downtown
6:00pm •
Strike a Conversation
Tuesday
, September 12
Ballroom B Exhibit Floor
7:30am •
Networking Breakfast
10:30am •
ShareCare Snack Break
12:45pm •
Strolling Lunch
3:30pm •
Networking Break
6:00pm •
Networking Reception
6:00pm •
Cinehealth International Health & Wellness Film and Video Festival
Grand Ballroom A
8:30am •
Welcome Remarks
8:35am •
Chairperson's Opening Remarks
8:45am •
Keynote Address: Change Leadership: Be A Troublemaker
9:15am •
Personalization Science: Improving the Customer Experience at Every Touchpoint
9:45am •
Panel: Pharma’s Digital Future: How Technology and Innovation are Poised to Disrupt the Industry
11:00am •
Productive Partnerships: Drive Innovation and Improve Patient Outcomes through Collaboration
11:30am •
One Brand’s Journey Towards Delivering Smarter Marketing
12:00pm •
Panel: The New Customer Engagement Model: Redefining Pharma’s Relationship with Key Stakeholders to Increase Engagement and Build a Better Customer Experience
1:45pm •
Panel: Unlock the Power of Collaboration Between Sales and Marketing to Drive Brand Messaging, Enhance Relationships with HCPs and Deliver a Unified Voice
2:30pm •
Connected Intelligence: Emerging Technologies at the Forefront of Healthcare Marketing and Patient-Centric Care
3:00pm •
Reaching Every Possible Patient in the Moments That Matter
4:00pm •
Panel: Inspiration from Outside Pharma: How Other Industries are Reconceptualizing Marketing in a Digital Age and What Pharma can Learn from these Initiatives
4:45pm •
Harnessing the Power of Machine Learning to Drive Pharma Advertising Outcomes in an Increasingly ID-Deprecated World
5:15pm •
Fireside Chat: What Commercial Excellence Means at Azurity Pharmaceuticals
5:45pm •
Chairperson's Closing Remarks
Grand Hall
7:30am •
Registration
Harp & Crown
8:00pm •
Gatsby Underground
Spotlight Stage - Ballroom B Exhibit Floor
10:35am •
Spotlight Stage: Humanizing the Patient Journey: How to Align Patient and Provider Data for a More Impactful Media Strategy by Catherine Pitman, Sr. Product Manager, US, MiQ
12:50pm •
Spotlight Stage: Omni Know-How: Bigfoot, Mermaids & Omnichannel - Myth vs. Reality by George Griffith, Executive Vice President, Omnichannel Strategy, Relevate Health
1:10pm •
Spotlight Stage: 15 Points on the Road to Omnichannel Maturity by Will Reese, Chief Innovation Officer, Evoke
3:35pm •
Future-Proofing Healthcare Audiences by Hannah Lucas, Director of Product Management, Advertising, PurpleLab and Taejin In, Senior Vice President of Product Development, Dstillery
Wednesday
, September 13
201C
11:30am •
Patient Track Chair Opening Remarks
11:45am •
Patients from the Start: Transforming Pharma’s Impact
12:15pm •
The Age of Audience Activation: How Data is Re-Framing Scale
1:45pm •
Panel Discussion: Engaging Patients at the Point of Care to Optimize Patient Support and Improve Health Outcomes
2:30pm •
Bots, Birds and Breaches: Reaching High-Quality Audiences Amid Digital Disruption
3:30pm •
Reaching Patients Where They Are: The Role of Disease Awareness in Developing Branded Campaigns
4:00pm •
Communities Within Communities: Engaging Patients Through Highly Personalized Storytelling
4:30pm •
Panel Discussion: Maximize the Efficiency of DTC Marketing to Drive Better Engagement
204A
11:30am •
Media Track Chair Opening Remarks
11:45am •
Media Opening Session
12:15pm •
Applying the Precision of Digital Marketing to the Reach of Addressable TV Advertising
1:45pm •
Panel Discussion: Utilize Programmatic Marketing to Optimize Digital Advertising Across New Media Channels
2:30pm •
The 5 Big Disruptors in Health for 2024
3:30pm •
Not Your Mother's Billboard - How to Use Out of Home in Your Marketing Strategy
4:00pm •
Recipe for a Cookie-less Future in Pharma Marketing
4:30pm •
Panel: How Insights Are Leading To Innovations and Omnichannel Solutions for Consumers and HCPS
204C
11:30am •
HCP Track Chair Opening Remarks
11:45am •
Fireside Chat: Empowering Healthcare Through Diversity: Unleashing the Potential of Black Doctors and Building Strong HCP Communities
12:15pm •
Starting with the HCP: Digital Innovations for Maximizing Patient Trial, Adoption, and Persistence in the Modern Practice
1:45pm •
Panel Discussion: Coordinating HCP Communications – How Integrating the Patient Perspective Maximizes Efficiency and Improves Outcomes
2:30pm •
Transforming Point of Care Media through Comprehensive Claims Analysis: How InStep Health Partnered with PurpleLab to Build Best-in-Class Provider Targeting
3:30pm •
Case Study: How argenx used Agile HCP Marketing to Successfully Launch its First Commercial Product
4:00pm •
AI+HI=PI , Artificial Intelligence + HCP Insights = Patient Impact: Leveraging AI to Support HCP Engagement
4:30pm •
Panel Discussion: Unveiling the Future of Programmatic: Virtualized Personal Promotion and Its Impact on HCP Engagement
Ballroom B Exhibit Floor
7:30am •
Networking Breakfast
11:00am •
Networking Break
12:45pm •
Feast on Facts (Strolling Lunch)
5:15pm •
Networking Reception
Grand Ballroom A
8:30am •
Welcome Remarks
8:35am •
Chairperson’s Opening Remarks
8:45am •
Nationally Minded, Locally Activated: Shaping a Commercial Strategy Around Customer-Centricity
9:15am •
Data, Data, Everywhere: The Rime of the Pharma Marketer
9:45am •
Beyond the Buzzwords: How Real-World AI is Supercharging Healthcare Marketing
10:15am •
Panel: The Big Picture: How Market Trends and the Changing Healthcare Ecosystem Will Impact the Future of Commercialization in Pharma
11:30am •
Omnichannel Track Chair Opening Remarks
11:45am •
Omnichannel Opening Session
12:15pm •
PLD Is Not Enough: How Patient-First Approaches Transform Next-Best-Action Strategies
1:45pm •
Panel Discussion: Effectively Implementing a Next-Best-Action Strategy to Enable Omnichannel Orchestration
2:30pm •
Rethinking Omnichannel, Or: Is Half A Loaf Better Than None?
3:30pm •
Client-Agency-Partner Relationships: A Look into Their Key Agendas, with a Reality TV Twist
4:00pm •
Elevating HCP Engagement & Revolutionizing Patient Outcomes via AI-driven Exploration of Patient Journey Dynamics
4:30pm •
Panel Discussion: Omnichannel Excellence – From Vision to Execution: Align Communications from all Channels and Partners to Create a Holistic Seamless Customer Experience
Grand Hall
7:30am •
Registration
Pennsylvania Convention Center
3:00pm •
Networking Break
Philadelphia Marriott Downtown
7:00pm •
Fierce Pharma Marketing Awards + Health Union Social Health Awards
Spotlight Stage - Ballroom B Exhibit Floor
11:05am •
Spotlight Stage: Humanizing the Patient Journey: How to Align Patient and Provider Data for a More Impactful Media Strategy by Catherine Pitman, Sr. Product Manager, US, MiQ
12:50pm •
Spotlight Stage: Modernizing the Approach to Healthcare with Creators and Social by Kaleb Doss, District VP, Client Development, Aki Technologies
Thursday
, September 14
Ballroom B Exhibit Floor
7:45am •
Networking Breakfast
10:30am •
Brewing Conversations (Networking Coffee Break)
12:45pm •
Strolling Lunch
Grand Ballroom A
8:30am •
Opening Remarks
8:45am •
The Isosceles Project: Reframing the Marketing Brief
9:15am •
Back to the Future of Digital Healthcare Marketing
9:45am •
Panel: Data Optimization: Breaking Down the Silos to Maximize the Value of your Data
11:00am •
Maximizing Pharma Engagement on Social Media Platforms: A Collaborative Approach with Reviewers
11:30am •
What Content Matters Most? Insights and Preferences for Today’s HCPs
12:00pm •
Focus on the Social in ESG: How Pharma’s Commitment to Health Equity can Drive Commercial Success
12:40pm •
Closing Remarks
Grand Hall
7:45am •
Registration
Timezone
Digital Pharma East 2023 - Live
America/New York
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Digital Pharma East 2023 - Live
Sep 11
-
14, 2023
Monday
, September 11
Tuesday
, September 12
Wednesday
, September 13
Thursday
, September 14
Filter By Venue
Philadelphia, PA, USA
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201C
204A
204C
204C Foyer
Ballroom B Exhibit Floor
Grand Ballroom A
Grand Hall
Harp & Crown
Liberty Lanes at Philadelphia Marriott Downtown
Pennsylvania Convention Center
Philadelphia Marriott Downtown
Spotlight Stage - Ballroom B Exhibit Floor
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Digital Pharma Power-Up Day
Fierce Pharma Marketing Awards
General Session Day 1
General Session Day 2
General Session Day 3
HCP Engagement
Media
Networking
Omnichannel Engagement
Patient Solutions
Spotlight Presentation
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Dates
Monday
, September 11
Tuesday
, September 12
Wednesday
, September 13
Thursday
, September 14
Venue
201C
204A
204C
204C Foyer
Ballroom B Exhibit Floor
Grand Ballroom A
Grand Hall
Harp & Crown
Liberty Lanes at Philadelphia Marriott Downtown
Pennsylvania Convention Center
Philadelphia Marriott Downtown
Spotlight Stage - Ballroom B Exhibit Floor
Session Type
Digital Pharma Power-Up Day
Fierce Pharma Marketing Awards
General Session Day 1
General Session Day 2
General Session Day 3
HCP Engagement
Media
Networking
Omnichannel Engagement
Patient Solutions
Spotlight Presentation
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